Chiesi USA, Inc. is hiring: Lead, HCP Marketer in Cary
Chiesi USA, Inc., Cary, NC, United States, 27518
Join to apply for the Lead, HCP Marketer role at Chiesi USA, Inc.
Get AI-powered advice on this job and more exclusive features.
About Us
Based in Parma, Italy, Chiesi is an international research-focused pharmaceuticals and healthcare group with 90 years’ experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group research, develops and markets innovative drugs in its three therapeutic areas:
- AIR (products and services that promote respiration, from new-born to adult populations)
- RARE (treatment for patients with rare and ultra-rare diseases)
- CARE (products and services that support special care and consumer-facing self-care)
We are proud to be the largest global pharmaceutical group awarded B Corp Certification, recognizing high social and environmental standards. We are committed to embrace diversity, inclusion, and equal opportunities.
Chiesi USA
Chiesi USA is a specialty pharmaceutical company focused on developing and promoting products for hospital, adjacent specialty, and rare disease markets. We are a B Corp and Benefit Corporation, awarded Top Employer status for six consecutive years and certified as a Great Place to Work.
What We Offer
Chiesi offers competitive benefits, services, and programs that enrich the personal and professional lives of our employees. Our shared values of passion, innovation, trust, and integrity drive us to foster an environment where individuals can reach their full potential while maintaining a healthy work-life balance.
Who We Are Looking For
Purpose
We are seeking an experienced Lead HCP Marketer to join our growing US AIR Marketing Team. This role will focus on pre-launch activities for our product, Trimbow, in anticipation of FDA approval. The ideal candidate will help introduce Chiesi and our products to the US asthma and COPD respiratory community, guiding key commercial projects and working effectively with a high degree of autonomy. The position reports to the head of US AIR marketing and includes direct reports.
Main Responsibilities
- Develop go-to-market strategies and brand plans in collaboration with senior leadership.
- Build and nurture relationships with key customers and respiratory organizations.
- Lead and mentor a team of TLLs, ensuring strategic direction and compliance.
- Develop product positioning, messaging, and value propositions.
- Manage peer-to-peer and speaker program initiatives.
- Conduct market research to identify trends and competitive threats.
- Coordinate with sales teams to align customer engagement strategies.
- Attend industry meetings to stay updated on trends and technologies.
- Partner with cross-functional teams for strategic alignment and execution.
- Manage agency relationships and ensure goal achievement and innovation.
- Ensure compliance with regulatory and legal requirements.
- Engage in customer-facing activities as needed.
- Contribute to leadership presentations and updates.
Experience Required
- 6+ years’ experience in pharma HCP marketing.
- Previous product launch experience in asthma or COPD.
- Proven success in leading product marketing projects.
- Strong organizational and critical thinking skills.
- Strategic and creative thinking abilities.
- Excellent communication skills.
- Experience working with field teams.
- Proficiency with marketing automation, CRM, and related tools.
- Understanding of regulatory, legal, and compliance standards.
- Ability to navigate medical, legal, and regulatory processes collaboratively.
- Strong relationship-building and influencing skills.
- Ability to work independently with guidance on complex tasks.
- Flexibility to travel (up to 30% or more if remote).
- Preferred: People management, AGILE marketing, digital experience.
Education
Bachelor’s Degree in Marketing, Communications, Business, Life Sciences, or related fields.
Additional Information
Chiesi USA is committed to diversity and equal opportunity employment. All qualified applicants will receive consideration without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity, or expression.
#J-18808-Ljbffr