Public Affairs PR Manager Job at 24 Seven Talent in New York

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Seeking a Public Relations Manager to lead PR and influencer campaigns focused on Asian American media and diverse consumer audiences. This role blends corporate communications and public affairs, requiring deep knowledge of AAPI cultures, lived experiences, and issues. A strong network across multicultural media and influencer spaces is essential. Familiarity with current affairs, public policy, retail, fast food, or franchising is a plus.

Job Description

Seeking a Public Relations Manager to lead PR and influencer campaigns focused on Asian American media and diverse consumer audiences. This role blends corporate communications and public affairs, requiring deep knowledge of AAPI cultures, lived experiences, and issues. A strong network across multicultural media and influencer spaces is essential. Familiarity with current affairs, public policy, retail, fast food, or franchising is a plus.

Key Responsibilities

• Partner with leadership on strategy, client management, and campaign execution
• Lead creative, resourceful PR and influencer campaigns
• Craft and pitch compelling stories to Asian American and general market media
• Build and manage strong media and influencer relationships
• Develop presentation and pitch materials
• Serve as an expert on AAPI communities and culture
• Track trends and insights to inform strategy
• Support broader brand and campaign work

Qualifications

• Bachelor’s degree in PR, Communications, Marketing, or related field
• 5+ years of PR experience, including 3+ in an agency setting
• Proven success in media outreach and influencer engagement

Skills

• Excellent communication, organization, and client management
• Deep cultural fluency with Asian American and multicultural audiences
• Strong multitasking and judgment under deadlines
• Knowledge of QSR or press landscape preferred
• Proficiency with social platforms (TikTok, Instagram, X) and tools like PowerPoint, Canva
• Basic audio/video editing for social content
• Experience using AI tools (e.g., ChatGPT) in a professional setting
• Fluency in an Asian language a plus

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Staffing and Recruiting

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