Senior Growth Marketing Manager, Business Networking

Overview

TP-Link Systems Inc. is looking for a motivated and skilled Sr Growth Marketing Manager to help drive partner acquisition, engagement, and retention for our Omada business networking solution - https://www.tp-link.com/us/business-networking/.

As part of the marketing team, you will help develop and implement data-driven strategies aimed at optimizing the customer journey, boosting revenue growth, and expanding TP-Link's presence in the business networking industry. Using your knowledge of integrated marketing, analytics, and conversion optimization, you will collaborate with cross-functional teams to improve user acquisition, enhance conversion rates, and increase customer lifetime value.

Key Responsibilities

• Develop and execute comprehensive growth marketing strategies and campaigns to acquire, activate, and retain partners and customers across Omada business networking portfolio.
• Conduct market research and customer analysis to identify audience targeting and shape messaging and positioning strategies.
• Work with cross-functional teams to plan and execute integrated marketing campaigns across digital advertising, email marketing, social media, and content marketing.
• Drive partner and customer acquisition by attending industry shows and execute effective marketing events.
• Analyze campaign data and performance metrics to help optimize effectiveness and identify opportunities for growth.
• Collaborate with product management and sales teams to align marketing efforts with product launches, promotions, and sales goals.
• Managing marketing budgets, tracking resource allocation, and helping to optimize marketing spend for better ROI.
• Cultivate and nurture high-level relationships with external agencies, vendors, and strategic partners to enhance marketing reach, accelerate go-to-market efforts, and achieve business objectives through innovation and collaboration.
• Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into TP-Link's marketing operations to maintain a competitive edge.

Qualifications

• BA/BS degree in marketing or a related field.
• 6-12 years of experience in B2B growth marketing and partner acquisition, or related roles in the business networking or related unified communication industries.
• Demonstrated success in developing and executing high-impact growth marketing strategies that drive significant customer acquisition, engagement, and retention at scale. Expertise in launching and managing global product marketing campaigns across diverse regions.
• Extensive experience managing advertising campaigns through digital channels, B2B channels and industry shows and events.
• Strong analytical skills with experience in data analysis tools such as Google Analytics or similar platforms.
• Familiarity with marketing automation platforms, CRM systems, and email marketing tools.
• Excellent communication and collaboration skills with the ability to work effectively in cross-functional teams.
• Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality.
• Problem-solving mindset with a focus on driving business growth through innovative marketing approaches.
• Ability to manage multiple tasks in a fast-paced, dynamic environment.

Salary: $150K - $210K DOE with Bonus potential

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Over four weeks of PTO per year
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events

What were all about

TP-Link is always seeking ambitious individuals, who are enthusiastic and passionate about their work. We are a global company that values diversity and thrives on entrepreneurial spirit and drive. Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the worlds top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance peoples lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

Feel a connection? Send us your resume and a cover letter telling us why you believe youre the right fit for our team. For more details and to apply for this position, visit us at www.tp-link.com.

We are committed to diversity. TP-Link is an Equal Opportunity and Affirmative Action Employer M/F/D/V.

Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.