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Leap Brands

Chief Marketing Officer - Home Services

Leap Brands, Atlanta, Georgia, United States, 30349

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This range is provided by Leap Brands. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying. Base pay range $175,000.00/yr - $300,000.00/yr Direct message the job poster from Leap Brands Founder, Chief Executive Officer Leap Brands, Leap Health, Leap Capital & Recruiting is Fun Apparel | LinkedIn Top 1% | Talent Advisor | Private… THIS POSITION REQUIRES RECENT MARKETING EXPERIENCE WITHIN A HOME SERVICES/B2B PLATFORM. IF YOU DO NOT HAVE THAT EXPERIENCE PLEASE REFRAIN FROM APPLYING, BUT YOU CAN ALWAYS SEND YOUR RESUME DIRECTLY THROUGH OUR WEBSITE. Position Summary: We are seeking a dynamic and results-oriented

Chief Marketing Officer (CMO)

to lead and scale our marketing strategy across digital and traditional channels. As the company experiences rapid growth and expansion, the CMO will play a pivotal role in building a high-performance marketing function that drives customer acquisition, brand awareness, and local market dominance. This is a key executive leadership position with significant influence over the company’s growth trajectory and go-to-market approach. Key Responsibilities: Develop and lead a comprehensive

marketing strategy

that supports both corporate brand growth and local market activation. Build and manage high-performing teams across

digital marketing, brand, CRM, and field/local marketing . Drive customer acquisition through

performance marketing

(PPC, SEO, paid social, affiliate, email/SMS). Oversee brand strategy, creative development, and execution across web, print, video, and social channels. Optimize marketing spend and ROI through data-driven decision making and campaign testing. Partner with operations to ensure marketing supports field success and regional goals. Enhance customer lifecycle marketing through CRM, loyalty programs, and retention campaigns. Monitor market trends and competitors to stay ahead of industry shifts and customer expectations. Report on KPIs and performance metrics to leadership, private equity partners, and the board. Evaluate and implement MarTech tools (e.g., HubSpot, Salesforce, CallRail, etc.) to scale capabilities. Qualifications: 10+ years of marketing experience, including leadership roles in B2C service-based industries. Experience in

home services, franchising, multi-location retail, or consumer services

preferred. Demonstrated success in building and scaling customer acquisition and brand marketing strategies. Deep expertise in

digital marketing —SEM, SEO, paid social, display, content, and analytics. Experience managing local or field marketing teams across multiple geographies. Strong analytical mindset with proficiency in marketing analytics tools and platforms. Exceptional leadership, communication, and organizational skills. Bachelor's degree in Marketing or related field required; MBA preferred. Seniority level

Executive Employment type

Full-time Job function

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