Experiture
Marketing Automation Specialist Pre-sales and Solution Consulting
Experiture, Hewlett, New York, United States, 11557
About Experiture Experiture is a leading provider of innovative digital marketing solutions, specializing in email and multichannel marketing platforms. We empower businesses to engage their customers effectively through personalized marketing automation, data analytics, and seamless integration with various marketing tools. We seek a talented individual who can bridge the gap between our sales and technical teams to deliver exceptional solutions to our clients. Role Overview We are seeking a dynamic
Campaign Manager and Sales Engineer who will play a critical role in supporting our sales team with product demonstrations, technical presentations, and crafting tailored solutions for our clients. The ideal candidate will have extensive experience with marketing automation platforms similar to Experiture, strong technical acumen, and exceptional communication skills. Key Responsibilities
Sales Engineering Support
Product Demonstrations
Conduct compelling and customized product demos that highlight the features and benefits of our marketing platforms. Tailor demonstrations to address specific client needs and pain points.
Technical Presentations
Prepared and delivered technical presentations to prospective clients, showcasing how our solutions met their requirements. Simplify complex technical concepts for non-technical audiences.
Solution Design
Collaborate with the sales team to understand client requirements and propose appropriate solutions. Develop technical proposals and solution architectures that align with client objectives.
Client Consultations
Engage with clients to answer technical questions and address concerns during the sales process. Provide insights on best practices and how to maximize the value of our platforms.
Campaign Management
Strategic Planning
Develop and execute marketing campaigns across multiple channels (email, SMS, social media, web) for demonstration purposes. Design campaign strategies that showcase the capabilities of our platforms.
Execution and Optimization
Set up and manage demo campaigns, monitor their performance, and optimize for better results. Utilize A/B testing and analytics to refine campaign effectiveness.
Analytics and Reporting
Analyze campaign metrics to generate insightful reports for internal teams and clients. Use data to inform strategies and demonstrate ROI to clients.
Cross-Functional Collaboration
Team Coordination
Work closely with the sales, marketing, product development, and customer success teams to ensure cohesive solution delivery. Provide feedback from client interactions to inform product improvements and updates.
Training and Support
Assist in onboarding new clients by providing training on platform usage and best practices. Offer ongoing support to ensure client success and satisfaction.
Technical Acumen and Integration
Platform Expertise
Maintain deep knowledge of our marketing platforms and stay updated on new features and enhancements. Understand how our platforms integrate with other systems via APIs.
Problem-Solving
Troubleshoot technical issues that may arise during demos or client engagements. Provide creative solutions that meet client needs within platform capabilities.
Client Relationship Management
Relationship Building
Establish and maintain strong relationships with clients and prospects. Act as a trusted advisor to clients, ensuring their needs are met and expectations exceeded.
Customer-Centric Approach
Demonstrate empathy and understanding of client challenges. Focus on delivering solutions that provide real value to clients.
Required Qualifications and Skills
Education
Bachelor's degree in Marketing, Business, Computer Science, or a related field. Experience
Technical Experience
Minimum of 3-5 years of experience working with email and multichannel marketing platforms similar to Experiture (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Mailchimp). Proven experience in marketing automation, customer segmentation, personalization, and campaign management.
Sales Engineering Experience
Experience supporting sales teams with technical presentations and product demonstrations. Ability to design solutions that meet client requirements and articulate the value proposition effectively.
Campaign Management
Hands-on experience in planning, executing, and optimizing marketing campaigns across multiple channels. Proficiency in analytics and reporting to assess campaign performance.
Technical Skills
Platform Proficiency
Deep understanding of marketing automation tools and CRM systems (e.g., Salesforce, Microsoft Dynamics). Familiarity with API integrations and data synchronization between systems.
Analytics Tools
Experience with analytics platforms (e.g., Google Analytics, Adobe Analytics) to track and report on campaign performance.
Technical Acumen
Ability to troubleshoot technical issues and understand underlying technologies.
Communication and Presentation Skills
Excellent Communication
Exceptional verbal and written communication skills. Ability to convey complex technical information clearly and concisely.
Presentation Skills
Skilled in creating engaging presentations and delivering them confidently to diverse audiences.
Client Engagement
Strong interpersonal skills with the ability to build rapport and trust with clients.
Organizational Skills
Project Management
Ability to manage multiple projects and client engagements simultaneously. Strong organizational skills and attention to detail.
Time Management
Proven ability to prioritize tasks effectively and meet deadlines.
Preferred Qualifications
Certifications
Certifications in marketing automation platforms (e.g., HubSpot Marketing Software Certification, Marketo Certified Expert). Sales engineering or pre-sales certifications. Certifications in digital marketing (e.g., Google Ads, Google Analytics).
Industry Knowledge
Up-to-date with the latest trends in digital marketing and marketing automation. Understanding of compliance regulations (e.g., GDPR, CAN-SPAM) and data privacy best practices.
Additional Technical Skills
Basic understanding of HTML, CSS, and email template design. Experience with customer journey mapping and behavioral targeting.
Personal Attributes
Self-Motivated and Proactive
Takes initiative to drive results and seeks opportunities for improvement.
Team Player
Collaborative mindset with a willingness to support colleagues and contribute to team success.
Adaptable and Agile
Comfortable adapting to changing client needs and evolving product features.
Ethical and Professional
Committed to maintaining high ethical standards and professionalism in all interactions.
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Campaign Manager and Sales Engineer who will play a critical role in supporting our sales team with product demonstrations, technical presentations, and crafting tailored solutions for our clients. The ideal candidate will have extensive experience with marketing automation platforms similar to Experiture, strong technical acumen, and exceptional communication skills. Key Responsibilities
Sales Engineering Support
Product Demonstrations
Conduct compelling and customized product demos that highlight the features and benefits of our marketing platforms. Tailor demonstrations to address specific client needs and pain points.
Technical Presentations
Prepared and delivered technical presentations to prospective clients, showcasing how our solutions met their requirements. Simplify complex technical concepts for non-technical audiences.
Solution Design
Collaborate with the sales team to understand client requirements and propose appropriate solutions. Develop technical proposals and solution architectures that align with client objectives.
Client Consultations
Engage with clients to answer technical questions and address concerns during the sales process. Provide insights on best practices and how to maximize the value of our platforms.
Campaign Management
Strategic Planning
Develop and execute marketing campaigns across multiple channels (email, SMS, social media, web) for demonstration purposes. Design campaign strategies that showcase the capabilities of our platforms.
Execution and Optimization
Set up and manage demo campaigns, monitor their performance, and optimize for better results. Utilize A/B testing and analytics to refine campaign effectiveness.
Analytics and Reporting
Analyze campaign metrics to generate insightful reports for internal teams and clients. Use data to inform strategies and demonstrate ROI to clients.
Cross-Functional Collaboration
Team Coordination
Work closely with the sales, marketing, product development, and customer success teams to ensure cohesive solution delivery. Provide feedback from client interactions to inform product improvements and updates.
Training and Support
Assist in onboarding new clients by providing training on platform usage and best practices. Offer ongoing support to ensure client success and satisfaction.
Technical Acumen and Integration
Platform Expertise
Maintain deep knowledge of our marketing platforms and stay updated on new features and enhancements. Understand how our platforms integrate with other systems via APIs.
Problem-Solving
Troubleshoot technical issues that may arise during demos or client engagements. Provide creative solutions that meet client needs within platform capabilities.
Client Relationship Management
Relationship Building
Establish and maintain strong relationships with clients and prospects. Act as a trusted advisor to clients, ensuring their needs are met and expectations exceeded.
Customer-Centric Approach
Demonstrate empathy and understanding of client challenges. Focus on delivering solutions that provide real value to clients.
Required Qualifications and Skills
Education
Bachelor's degree in Marketing, Business, Computer Science, or a related field. Experience
Technical Experience
Minimum of 3-5 years of experience working with email and multichannel marketing platforms similar to Experiture (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Mailchimp). Proven experience in marketing automation, customer segmentation, personalization, and campaign management.
Sales Engineering Experience
Experience supporting sales teams with technical presentations and product demonstrations. Ability to design solutions that meet client requirements and articulate the value proposition effectively.
Campaign Management
Hands-on experience in planning, executing, and optimizing marketing campaigns across multiple channels. Proficiency in analytics and reporting to assess campaign performance.
Technical Skills
Platform Proficiency
Deep understanding of marketing automation tools and CRM systems (e.g., Salesforce, Microsoft Dynamics). Familiarity with API integrations and data synchronization between systems.
Analytics Tools
Experience with analytics platforms (e.g., Google Analytics, Adobe Analytics) to track and report on campaign performance.
Technical Acumen
Ability to troubleshoot technical issues and understand underlying technologies.
Communication and Presentation Skills
Excellent Communication
Exceptional verbal and written communication skills. Ability to convey complex technical information clearly and concisely.
Presentation Skills
Skilled in creating engaging presentations and delivering them confidently to diverse audiences.
Client Engagement
Strong interpersonal skills with the ability to build rapport and trust with clients.
Organizational Skills
Project Management
Ability to manage multiple projects and client engagements simultaneously. Strong organizational skills and attention to detail.
Time Management
Proven ability to prioritize tasks effectively and meet deadlines.
Preferred Qualifications
Certifications
Certifications in marketing automation platforms (e.g., HubSpot Marketing Software Certification, Marketo Certified Expert). Sales engineering or pre-sales certifications. Certifications in digital marketing (e.g., Google Ads, Google Analytics).
Industry Knowledge
Up-to-date with the latest trends in digital marketing and marketing automation. Understanding of compliance regulations (e.g., GDPR, CAN-SPAM) and data privacy best practices.
Additional Technical Skills
Basic understanding of HTML, CSS, and email template design. Experience with customer journey mapping and behavioral targeting.
Personal Attributes
Self-Motivated and Proactive
Takes initiative to drive results and seeks opportunities for improvement.
Team Player
Collaborative mindset with a willingness to support colleagues and contribute to team success.
Adaptable and Agile
Comfortable adapting to changing client needs and evolving product features.
Ethical and Professional
Committed to maintaining high ethical standards and professionalism in all interactions.
#J-18808-Ljbffr