LeadsMarket
Summary:
Paid Social Media Manager is responsible for running ROI positive paid social performance campaigns across all major platforms with a deep understanding and execution of lead gen acquisition.
Key responsibilities include:
Launch, manage, and optimize Paid Social advertising campaigns across TikTok, Meta, X, YouTube, YouTube Shorts, Snap, and more
Maintain a strong creative POV, developing a distinct yet ROI positive brand voice across social channels.
Lead the execution of paid social content strategy , ensuring creative excellence, brand positive ROI, and data-driven optimization
Prepare reports as needed for SVP, Marketing
Driving ROI positive campaigns at scale
Point of contact with all Social Media platforms
Required Skills and Abilities:
BA in Communications, Marketing or Social Media
Deep knowledge of social platforms including Facebook, Instagram, YouTube, X, TikTok, Pinterest, Snapchat.
Strong creative decision-making and content curation skills.
Understanding of visual trends, digital communication, and social analytics.
5+ years in paid social media with 2+ in LeadGen or Ecommerce
Experience with analytics of online marketing campaigns and managing budgets and campaigns
Proficiency in writing and scientifically testing Ad Copy
Understanding of basic statistics (for managing campaigns i.e. A/B test calculation using p values)
Quick-thinking, self-motivated, and able to adapt to fast-paced environments with ease.
Highly energetic, proactive, and a visionary thinker who can execute efficiently.
Proven campaign success with a strong content portfolio.
Ability to work independently on campaigns with guidance and strategy oversight as needed
Ability to work seamlessly with content developers
Ability to learn the personal loan marketplace
Paid Social Media Manager is responsible for running ROI positive paid social performance campaigns across all major platforms with a deep understanding and execution of lead gen acquisition.
Key responsibilities include:
Launch, manage, and optimize Paid Social advertising campaigns across TikTok, Meta, X, YouTube, YouTube Shorts, Snap, and more
Maintain a strong creative POV, developing a distinct yet ROI positive brand voice across social channels.
Lead the execution of paid social content strategy , ensuring creative excellence, brand positive ROI, and data-driven optimization
Prepare reports as needed for SVP, Marketing
Driving ROI positive campaigns at scale
Point of contact with all Social Media platforms
Required Skills and Abilities:
BA in Communications, Marketing or Social Media
Deep knowledge of social platforms including Facebook, Instagram, YouTube, X, TikTok, Pinterest, Snapchat.
Strong creative decision-making and content curation skills.
Understanding of visual trends, digital communication, and social analytics.
5+ years in paid social media with 2+ in LeadGen or Ecommerce
Experience with analytics of online marketing campaigns and managing budgets and campaigns
Proficiency in writing and scientifically testing Ad Copy
Understanding of basic statistics (for managing campaigns i.e. A/B test calculation using p values)
Quick-thinking, self-motivated, and able to adapt to fast-paced environments with ease.
Highly energetic, proactive, and a visionary thinker who can execute efficiently.
Proven campaign success with a strong content portfolio.
Ability to work independently on campaigns with guidance and strategy oversight as needed
Ability to work seamlessly with content developers
Ability to learn the personal loan marketplace