Clever Digital Marketing is hiring: Senior SEM Manager in Chicago

Senior SEM Manager Department: Paid Search Employment Type: Full Time Location: Illinois, USA Description Who We Are Mission : At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we’ve created a unique space where growth isn’t just supported—it’s catalyzed. Product : Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don’t focus on clicks and impressions—we focus on net sales. Our customized, data-driven strategies are tailored to each client’s unique needs, ensuring measurable impact and scalable profitability. Scale : In just three years, we’ve partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we’ve set bold targets, driving shared success. We’re on track to help our clients achieve $325 million in revenue next year. Impact : As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve. Who We're Looking For CDM is seeking a Senior SEM Manager who will oversee a portfolio of clients and be a part of the driving force in scaling our PPC department. You will play an integral role in growing the department's success with our team. If you have a passion for scaling Google campaigns profitably, love witnessing growth from the seed of your strategy and implementation, enjoy working with a diversified client portfolio, love reading and analyzing data, and excel in building and maintaining department processes, as well as creating high-budget campaigns that flourish from the results of your efforts, keep reading! Location Flexibility We welcome candidates from all over the U.S.! We embrace a remote-first approach and are committed to building a diverse team across the country. No matter where you’re based in the U.S., we encourage you to apply. What You'll Do Oversee campaign strategy and work with Manager on advanced search tactics while establishing ongoing strategic frameworks for streamlined Daily account management to maximize mid and high tier accounts Lead media planning for new accounts Coordinate with team leadership to manage and optimize large-scale budgets, ensuring efficient allocation to maximize investment and hit agency benchmarks Manage the performance of Analyst, Coordinator, and Manager roles, including overseeing their training, development, and quality of work Work with the CSM lead to set North Star Metrics for every client Oversee campaign audits to ensure a comprehensive analysis, accurate findings, and relevant recommendations are implemented Create and implement robust A/B testing frameworks to continuously optimize campaign performance Create, manage, and refine processes and best practices to engage in operational excellence for internal efficiency and ultimate client success. Develop comprehensive strategies and frameworks for struggling accounts. Ensure these strategies are aligned and implemented with CDM best practices Clearly communicate with internal stakeholders to ensure client status and performance alignment Lead the cross-team communication with the conversion rate optimization and Integration teams Maintain regular communication with team members through 1:1 meetings and team discussions to address challenges, provide feedback, and align on goals Lead annual performance reviews for all junior team members to provide clear feedback on performance and growth What We're Looking For A strong command of the English language. 4+ years of experience in Paid Search advertising Advanced knowledge and in-depth experience with Google Ads Experience managing over $300K/month in paid search spend 2+ years of agency experience preferred, but not required What We Offer An incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when it’s challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplace—it’s a place where you’ll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are. Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry. Competitive compensation that reflects your expertise and contributions. Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace. 15 days of paid time off (PTO) annually, with the freedom to use them as you see fit. Comprehensive group benefits, including health, dental, and more, to support your well-being. A company-provided MacBook and a home office budget to help you create your ideal workspace. Merch deliveries to help you get started and feel part of the team. A work abroad policy to support you when you need a fresh perspective or a new working environment. Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates in need of support during the recruitment and selection process. #J-18808-Ljbffr In Summary: Clever Digital Marketing is on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies . CDM is seeking a Senior SEM Manager who will oversee a portfolio of clients and be a part of the driving force in scaling our PPC department . We're looking for a strong command of the English language, 4+ years of experience in Paid Search advertising . En Español: En Clever Digital Marketing, estamos en una misión de empoderar a las compañías que mejoran el hogar a gran escala aprovechando sus ingresos de primera línea mediante estrategias innovadoras de marketing digital. Al cerrar la brecha en la industria para un proveedor líder digital altamente rentable, hemos creado un espacio único donde el crecimiento no sólo se apoya y se cataliza. Who We're Looking For CDM está buscando un Senior SEM Manager que supervise una cartera de clientes y sea parte de la fuerza motriz para ampliar nuestro departamento PPC. Usted desempeñará un papel integral en el crecimiento del éxito del departamento con nuestro equipo. Si tiene una pasión por escalar las campañas de Google de manera rentable, ama presenciar crecimiento a partir de la semilla de su estrategia e implementación, disfruta trabajando con un portafolio diversificado de clientes, le gusta leer y analizar datos, y sobresalir en la construcción y mantenimiento de procesos departamentales, así como crear campanas de alto presupuesto que florecen desde los resultados de sus esfuerzos, sigue leyendo! Lo que harás Supervisar la estrategia de campaña y trabajar con el gerente en tácticas avanzadas de búsqueda mientras se establecen marcos estratégicos continuos para una gestión optimizada de cuentas diarias para maximizar las cuentas medianas y altas Lidera la planificación de medios para nuevas cuentas Coordena con el liderazgo del equipo para gestionar y optimizar presupuestos a gran escala, asegurando una asignación eficiente para maximizar inversiones y puntos de referencia de agencia Gestionar el rendimiento de los roles de analista, coordinador y gerente, incluyendo supervisar su capacitación, desarrollo y calidad de trabajo Trabajar con el CSM lleva a establecer métricas North Star para cada cliente Crear auditorías de supervisión para garantizar un análisis exhaustivo, hallazgos exactos y recomendaciones relevantes Se implementan Crea e implementa sistemas robustos de pruebas A/B para optimizar continuamente el desempeño de la campaña, administrar prácticas y mejorar los procesos y la excelencia para involucrarse en cuentas operativas de eficiencia y esquemas finales. Asegurar que estas estrategias estén alineadas e implementadas con las mejores prácticas de CDM Comunicarse claramente con los interesados internos para garantizar el estado del cliente y la alineación del rendimiento. Liderezar la comunicación entre equipos con los equipos de optimización de tasa de conversión e integración Mantenga una comunicación regular con los miembros del equipo a través de reuniones y discusiones en equipo 1:1 para abordar desafíos, proporcionar retroalimentación y alinearse con objetivos Liderar revisiones anuales de desempeño para todos los integrantes del equipo junior para brindar comentarios claros sobre rendimiento y crecimiento Lo que buscamos Un fuerte dominio del idioma Inglés. 4 años más de experiencia en publicidad de búsqueda pagada Conocimiento avanzado y experiencia profunda con Google Ads Gestionando más de $ 300K / mes en búsquedas 2 años de experiencia de agencia paga preferida pero no requerida Ofrecemos un increíble equipo y cultura. Somos una organización impulsada por datos donde todo el mundo está orientado a mejorar sus resultados. Creemos que cada uno de nuestros principios básicos es lograr éxito mediante la mejora constante de nuestras competencias, reconociendo nuestro compromiso compartido y fortalecer nuestra propia filosofía. Este es más que un lugar de trabajo. Es un lugar donde crecerás, aprenderás y prosperarás junto a compañeros apasionados que están tan comprometidos con tu éxito como tú. Sé parte de una compañía en rápida expansión que está redefiniendo el marketing de rendimiento para la industria de mejoras domésticas. Una compensación competitiva que refleja tus conocimientos y contribuciones. Disfruta de la flexibilidad de un entorno de trabajo completamente remoto, con la opción de colaborar en persona en nuestra hermosa oficina Vaughan cuando necesites un cambio de ritmo. 15 días de descanso (PTO) anualmente, con libertad de usarlos según lo desee.