Alside is hiring: Content Manager in Cuyahoga Falls

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Who We Are

Join the Alside team at Associated Materials, LLC, and be AMazing with us! At Alside, we combine our rich history in exterior building products with an unwavering commitment to continuous improvement and the customer experience. We are uniquely positioned to expand our product offerings, strengthen our supplier network, and deliver even greater value to the market.

Why Alside?

• Be part of a private equity-backed, high-growth company with a clear value-creation strategy and future exit path.
• Create foundational marketing platforms and structures where your work will have a direct, visible impact.
• Work closely with executive leadership and learn how marketing drives valuation growth in a PE-backed business.
• Move fast, stay hands-on, and be part of a small, agile team.

About The Role

We are seeking a strategic, hands-on Content Manager to lead our content initiatives across all marketing channels. This role will enhance our brand presence, optimize website user experience (UX), align content to the customer journey, and ensure materials drive measurable revenue growth.

Key Responsibilities

• Content Strategy & Development:
  • Develop and manage a full content matrix tied to the customer journey and sales funnel.
  • Create various content formats: blog posts, case studies, product guides, sales tools, event materials, and digital campaigns.
  • Ensure content consistency, brand voice alignment, and support of lead generation and revenue goals.
• Website UX Optimization:
  • Collaborate with web teams to improve navigation, page layouts, and overall user experience.
  • Conduct regular UX audits to identify optimization opportunities based on analytics and user feedback.
• Content Supply Chain Management:
  • Build and manage workflows for content creation, approval, versioning, and publishing.
  • Maintain and prioritize a marketing content calendar across channels.
• Marketing Campaigns:
  • Lead development of marketing briefs for campaigns and projects.
  • Coordinate with creative, web, sales, and executive teams.
• Agency & Vendor Management:
  • Manage external partners and freelancers, ensuring quality and adherence to standards, timelines, and budgets.
• Marketing Automation:
  • Develop content for automated journeys via platforms like Salesforce Marketing Cloud.
  • Align content with CRM segmentation, lead scoring, and nurturing strategies.
• Analytics & Optimization:
  • Track content performance using tools like Google Analytics and marketing automation reports.
  • Analyze metrics to refine strategies and improve ROI.

Qualifications

• Bachelor's in Marketing, Communications, UX Design, Journalism, or related.
• 4-7 years of content marketing experience.
• Ability to build/manage content matrices aligned with customer journeys.
• Experience with UX best practices, website collaboration, and marketing automation platforms like Salesforce.
• Strong project management and vendor management skills.
• Knowledge of SEO, Google Analytics, and CRM systems.

Preferred Qualifications

• Background in building products, construction, manufacturing, or distribution industries.
• Understanding of CRM and marketing automation integrations.
• Basic HTML/CSS skills.

Benefits & Perks

We offer comprehensive benefits supporting health, finances, and life, including health plans, 401(k), paid holidays, parental leave, discounts, employee recognition, and development programs.

About Us

Alside is a leading exterior building products distributor serving residential and commercial markets, with over 100 supply centers across the U.S., headquartered in Atlanta, GA. We are committed to equal employment opportunities and providing accommodations for applicants with disabilities.

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