Provident Bank
Digital Marketing & Automation Specialist
Provident Bank, Woodbridge, New Jersey, United States
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Digital Marketing & Automation Specialist
Join one of the most highly regarded financial institutions in New Jersey, Provident Bank, which has deep roots in the community. We are a successful multi-billion-dollar bank with branches in New Jersey, Eastern Pennsylvania, and New York. Our longevity is a testament to our commitment to our employees, customers, and the communities we serve. At Provident Bank, we focus on enhancing the experience of our customers and employees. POSITION OVERVIEW: This role involves developing, implementing, and optimizing marketing automation workflows and digital marketing strategies to drive engagement, lead generation, and revenue growth. The employee will report to the Digital Marketing & Analytics Manager and assist in managing digital content across channels, as well as collaborating with business line managers on marketing automation strategies. KEY RESPONSIBILITIES: Build and manage automated marketing workflows using Oracle Eloqua, including audience segmentation and personalized messaging to improve engagement and conversions. Conduct A/B testing and track performance to inform future strategies. Assist in planning and executing web, SEO/SEM, email, and display advertising campaigns, and report on their performance. Collaborate with content, design, and sales teams to create effective lead nurturing strategies and optimize content for engagement. Identify digital marketing trends and insights, and help optimize digital marketing spend based on findings. Manage customer statements for personal and business clients, scheduling messages and digital inserts for targeted customers. Perform other duties as assigned, with the understanding that responsibilities may evolve over time. MINIMUM QUALIFICATIONS: At least 3 years of experience in marketing automation and digital marketing, preferably in a financial institution. Proficiency with marketing automation tools such as Eloqua. Experience creating marketing automation workflows. Knowledge of digital advertising, SEO/SEM, and campaign analytics. Strong analytical skills to interpret data and make decisions. Experience with Content Management Systems (CMS). Understanding of bank regulations related to email and digital advertising. Excellent written communication skills. Proficiency in Microsoft Office applications. Knowledge of communication tools and options. Proficiency in Canva and Adobe Creative Suite. EDUCATION: Bachelor’s Degree required. WORKING CONDITIONS: Standard office environment with moderate noise. Travel may be required for customer and property visits. Physical activities include prolonged sitting, lifting up to 10 lbs., and occasional bending or overhead lifting. This position offers paid time-off, holiday pay, and eligibility for health and wellness benefits, including medical, dental, vision, flexible spending, and a 401(k) plan. Additional benefits include disability insurance, employee assistance programs, life insurance, tuition reimbursement, and voluntary benefits. This job description is not exhaustive; duties may change as needed. Provident Bank values diversity and is an equal opportunity employer. We consider all applicants without regard to age, race, gender, disability, or other protected statuses. Salary range: $45,400 - $64,900 annually, with actual offers based on skills, experience, location, and organizational needs. #LI-Onsite About Provident Bank
For over 180 years, Provident Bank has served local communities with personal and business banking services. Volunteering is a Way of Life
Our commitment to community is reflected in our volunteer efforts and donations, which totaled over $912,000 in 2022. We encourage employees to participate in impactful volunteer activities.
#J-18808-Ljbffr
Join one of the most highly regarded financial institutions in New Jersey, Provident Bank, which has deep roots in the community. We are a successful multi-billion-dollar bank with branches in New Jersey, Eastern Pennsylvania, and New York. Our longevity is a testament to our commitment to our employees, customers, and the communities we serve. At Provident Bank, we focus on enhancing the experience of our customers and employees. POSITION OVERVIEW: This role involves developing, implementing, and optimizing marketing automation workflows and digital marketing strategies to drive engagement, lead generation, and revenue growth. The employee will report to the Digital Marketing & Analytics Manager and assist in managing digital content across channels, as well as collaborating with business line managers on marketing automation strategies. KEY RESPONSIBILITIES: Build and manage automated marketing workflows using Oracle Eloqua, including audience segmentation and personalized messaging to improve engagement and conversions. Conduct A/B testing and track performance to inform future strategies. Assist in planning and executing web, SEO/SEM, email, and display advertising campaigns, and report on their performance. Collaborate with content, design, and sales teams to create effective lead nurturing strategies and optimize content for engagement. Identify digital marketing trends and insights, and help optimize digital marketing spend based on findings. Manage customer statements for personal and business clients, scheduling messages and digital inserts for targeted customers. Perform other duties as assigned, with the understanding that responsibilities may evolve over time. MINIMUM QUALIFICATIONS: At least 3 years of experience in marketing automation and digital marketing, preferably in a financial institution. Proficiency with marketing automation tools such as Eloqua. Experience creating marketing automation workflows. Knowledge of digital advertising, SEO/SEM, and campaign analytics. Strong analytical skills to interpret data and make decisions. Experience with Content Management Systems (CMS). Understanding of bank regulations related to email and digital advertising. Excellent written communication skills. Proficiency in Microsoft Office applications. Knowledge of communication tools and options. Proficiency in Canva and Adobe Creative Suite. EDUCATION: Bachelor’s Degree required. WORKING CONDITIONS: Standard office environment with moderate noise. Travel may be required for customer and property visits. Physical activities include prolonged sitting, lifting up to 10 lbs., and occasional bending or overhead lifting. This position offers paid time-off, holiday pay, and eligibility for health and wellness benefits, including medical, dental, vision, flexible spending, and a 401(k) plan. Additional benefits include disability insurance, employee assistance programs, life insurance, tuition reimbursement, and voluntary benefits. This job description is not exhaustive; duties may change as needed. Provident Bank values diversity and is an equal opportunity employer. We consider all applicants without regard to age, race, gender, disability, or other protected statuses. Salary range: $45,400 - $64,900 annually, with actual offers based on skills, experience, location, and organizational needs. #LI-Onsite About Provident Bank
For over 180 years, Provident Bank has served local communities with personal and business banking services. Volunteering is a Way of Life
Our commitment to community is reflected in our volunteer efforts and donations, which totaled over $912,000 in 2022. We encourage employees to participate in impactful volunteer activities.
#J-18808-Ljbffr