Marketing Coordinator Job at Novant Health in Charlotte

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Job Summary

The

Job Summary

The Marketing Coordinator - Media Services will support the execution and coordination of marketing and advertising tactics across multiple markets, with a focus on print and out-of-home (OOH) media. This role plays a critical part in managing the logistics, invoicing, and tracking of advertising efforts to ensure alignment with strategic goals and budget accuracy.

This role is ideal for someone with a passion for detail, media logistics, and marketing operationssupporting strategic advertising in a fast-paced and evolving healthcare marketing environment.

Come join a remarkable team where quality care meets quality service, in every dimension, every time.

Let Novant Health be the destination for your professional growth.

Fostering a culture of belonging for our team members has always been central to who we are.

Responsibilities

Key Responsibilities:

• Assist in the trafficking of creative materials to media outlets (including newspapers, magazines, print, and billboards), ensuring correct ad sizes are selected and delivered according to publication specifications.
• Track and organize a high volume of print ads (approximately 12 versions, varying by publication size) using spreadsheets and internal systems under the close supervision of leadership.
• Serve as a liaison between Novant Health and external publications to manage the timely and accurate delivery of advertising assets.
• Handle invoicing for media placements, including receiving invoices from external advertising agencies, validating them, and ensuring they are accurately tracked and paced against established budgets.
• Help develop and maintain dashboards that consolidate reporting across current campaigns to provide visibility into reach and performance metrics by market.
• Participate in the development of advertising tactics and support execution through coordination, monitoring, and optimization of ongoing campaigns.
• Collaborate with internal and external teams to ensure media placements are aligned with campaign objectives and timelines.
• Monitor media spend and support the Media Services teams goal of achieving self-sustainability by year-end.
• Provide administrative support to ensure efficient operation of the media planning and buying function, including documentation, budget reconciliation, and process tracking.
• Contribute to process improvement initiatives and identify opportunities to enhance reporting and campaign performance monitoring.
  
  

Qualifications

• Education: Bachelor's Degree in marketing or a related field, required.
• Experience: One year Marketing or advertising experience, required. One year Digital and email marketing, preferred.
• Additional Skills (required):
• Strong interpersonal, communication and project management skills.
• Complex problem solving skills, attention to detail, and good decision-making ability.
• Excellent written and oral communication skills.
• Able to work effectively on multiple assignments concurrently.
• Ability to recognize, handle, and protect sensitive/confidential information.
• Ability to relate to a diverse group.
• Proficiency in PowerPoint and Excel.
• Additional Skills (preferred):
• Strong project management, communication, and operational skills.
• Excellent skills in data entry and management with strong attention to detail required for this position
• Ability to manage multiple projects and directives simultaneously.
• Experience in evaluating and implementing process improvements for operational efficiency.
• Creativity in problem-solving
• Strong communication and relationship building skills.
• Lean six-sigma or agile methodology experience
  

Job Opening ID

89117

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitals and Health Care

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