Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Fortheas rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.
Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies.
Job Description
Forthea is seeking an energetic, entrepreneurial and effective paid search specialist to help drive the strategy, value and success of our pay-per-click (PPC) service and other interactive paid advertising services.
The paid search specialist will be responsible for planning, optimizing, implementing, and analyzing paid search engine marketing activities for a variety of clients. This position is key to future growth and will be responsible for the top-to-bottom management of assigned clients PPC activities.
The ideal candidate will be comfortable engaging, negotiating, and consulting with clients and outside vendors as well as developing relationships with company stakeholders, including management and team member groups.
Additionally, the paid search specialist will work closely with cross-functional team members and serve as an integral part of the service organization and the companys overall growth strategy. The ideal candidate will be energetic, entrepreneurial, effective, humble and someone who simply hates to lose.
Overall Purpose:
- The paid search specialist oversees day-to-day operation of all client PPC accounts
- This role is expected to have a complete understanding of the digital initiatives and overall business and marketing objectives of assigned clients
- The paid search specialist is a steward of the online planning process and is expected to provide mid-level strategic recommendations to the senior digital and media teams and/or the client, as needed
- This position drives continued innovation and best practice implementation and regularly shares knowledge with the marketing team and top executive
Key Areas of Responsibility:
- Day-to-day management of client search plans and programs, including oversight of bid recommendations, execution details, budgets and performance testing/optimization
- Develop near-term and long-term PPC account strategies and roadmaps
- Execute day-to-day tactics that increase client revenue, site traffic, conversion, and margins
- Keyword analysis, including keyword list building, search volume analysis, and recommendations
- Work closely with search engine reps on proposals and optimization plans
- Campaign bid management and optimization using tracking tools determined by the client
- Copy development for paid search listings
- Management of client billing, budgets, and reporting
Qualifications
- 1-3 years search engine marketing (SEM) experience with a strong background that includes online campaign planning and buying
- Effective writing, verbal communication, and presentation skills
- Strong analytic skills and ability to relate results to client business objectives
- Able to multi-task, organize, prioritize. and structure workload
- Proficient with search engine interfaces, tracking tools (ad serving), and procedures (both search and online)
- Excellent client and account service record
- Strong track record of delivering high-quality results for clients
- Experience with developing, presenting, and executing effective communications, media, and interactive marketing plans
- Industry work experience in marketing, advertising, PR, communications, consulting, or similar
- Knowledge of Microsoft Word, Excel, Outlook, and PowerPoint
- Great salary and secure working environment
- Becoming an integral part of a cutting edge agency and helping it grow
- Working with a talented and dedicated group
- Casual atmosphere with professional standards
- Creative, modern and spacious work environment
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#J-18808-Ljbffr In Summary: The paid search specialist will be responsible for planning, optimizing, implementing, and analyzing paid search engine marketing activities for a variety of clients . The ideal candidate will be energetic, entrepreneurial, effective, humble and someone who simply hates to lose . Forthea has been recognized as one of the best places to work in Houston . En Español: Forthea es una agencia de marketing digital galardonada que mejora la generación de leads para clientes al centrarse en análisis de datos superiores y ejecuciones creativas que producen resultados mensurables. El sólido compromiso de Fortheas con los valores fundamentales y la excelencia empresarial sostenida ha llevado a alianzas exitosas con una variedad de clientes B2B y B2C en todo el mundo. Forthea fue fundada en 2006 en Houston, donde mantiene su sede corporativa estadounidense. Además, el especialista en búsqueda pagada trabajará estrechamente con los miembros del equipo interfuncional y servirá como parte integral de la organización de servicios y la estrategia general de crecimiento de la empresa. Propósito general: El especialista en búsqueda remunerada supervisa la operación diaria de todas las cuentas PPC del cliente Esta función se espera que tenga una comprensión completa de las iniciativas digitales y los objetivos generales de negocio y marketing de los clientes asignados. Se espera que el especialista de búsquedas pagadas sea un administrador del proceso de planificación online y proporcione recomendaciones estratégicas a nivel medio a los equipos digitales senior y mediáticos y/o al cliente, según sea necesario. Este puesto impulsa la innovación continua e implementación de mejores prácticas y comparte regularmente conocimientos con el equipo de mercadotecnia y los principales ejecutivos Áreas clave de responsabilidad: Gestión cotidiana de planes y programas de búsquea de clientes, incluida la supervisión de recomendaciones de ofertas, detalles de ejecución, presupuestos y pruebas de rendimiento / optimización Desarrollar estrategias y mapas de ruta de cuenta PPC a corto y largo plazo Ejecutir tácticas de día a día que aumenten la gestión verbal, conversión de sitios web, margenes y análisis de palabras claves, incluyendo capacidades para organizar campañas de tráfico de clientes mediante sistemas operativos de buscadería y proyectos de negocios (Multiplanizabilidad) Con herramientas de compra y diseño de datos de resultados de pago y habilidades avanzadas de desarrollo de negocio, así como capacidad para realizar evaluaciones y evaluación de ingresos por correo electrónico con motores de clientes (compuestas de trabajo). Carga de trabajo y estructura Proficiencia en las interfaces del motor de búsqueda, herramientas de seguimiento (servio publicitario) y procedimientos (tanto en la búsquedas como en línea) Excelente historial de servicio al cliente y cuenta Con un buen historial para ofrecer resultados de alta calidad a los clientes Experiencia con el desarrollo, presentación y ejecución de comunicaciones efectivas, medios de comunicación e interactivos planes de marketing experiencia laboral en mercadotecnia, publicidad, relaciones públicas, comunicaciones, consultoría o similares Conocimiento de Microsoft Word, Excel, Outlook y PowerPoint Gran salario y entorno de trabajo seguro Convertirse en parte integral de una agencia de vanguardia y ayudarla a crecer Trabajando con una atmósfera casual talentosos y grupales con estándares profesionales Ambientes laborales creativos, modernos y espaciosos Aplicar para este puesto * indica un campo requerido Primero * Nombre * Último * Resumen / CV * Acceptar manualmente tipos de cargos apuntados: pdf , rxt, docx, txt, perfil de LinkedIn ¿Cuál es tu posición y por qué razones puedes usar esta lista?