Lawn Doctor of Denton is hiring: Digital Marketing Specialist (SEO & PPC Focused

Benefits:

• Competitive salary

Lawn Doctor of Denton is looking for a highly motivated and experienced Part-Time SEO & PPC Specialist to join our growing team. If you're passionate about digital marketing and have a proven track record of driving organic and paid search results, we want to hear from you!

Responsibilities:

• Develop and implement effective local SEO strategies to improve organic search rankings and drive qualified traffic to our website for services like "lawn fertilization," "weed control," and "mosquito control."
• Conduct thorough keyword research for both organic and paid search, identifying high-intent terms relevant to our target audience in the Denton area.
• Manage and optimize Pay-Per-Click (PPC) campaigns across Google Ads and other relevant platforms, ensuring maximum ROI and lead generation. This includes:
  • Creating compelling ad copy and landing pages.
  • Monitoring bid strategies and adjusting as needed.
  • Implementing negative keywords to reduce wasted spend.
  • Analyzing campaign performance and identifying areas for improvement.
• Perform regular website audits to identify and address technical SEO issues (e.g., site speed, mobile-friendliness, crawlability).
• Support content strategy by providing SEO-driven recommendations for blog posts, service pages, and other website content.
• Develop and write engaging newsletter and blog content.
• Create social media posts and implement comprehensive social media strategies.
• Monitor and report on key performance indicators (KPIs) for both SEO and PPC, providing insights and recommendations to the team.
• Stay up-to-date with the latest SEO and PPC trends, algorithm changes, and best practices.
• Collaborate with the team to ensure consistent brand messaging across all digital channels.

What We're Looking For

• Proven experience (1-2 years minimum) in managing and optimizing SEO and PPC campaigns.
• Strong understanding of local SEO strategies and Google Business Profile optimization.
• Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
• Strong written and verbal communication skills.
• Self-motivated, detail-oriented, and able to work independently.
• Experience in the home services or local service industry is a plus.
• A bachelor's degree in Marketing, Communications, or a related field is highly desirable, but not required, with relevant experience.
• Pass a drug test and background check.

What We Offer
Job Type: Part-time
Schedule: Flexible hours, approximately 15-20 hours per week.
Compensation: Earn $15.00 - $18.00 per hour, depending on experience