Content Marketing Specialist Job at Foundations Worldwide, Inc in Richfield

A global leader in high-quality children’s products, Foundations Worldwide Inc. is hiring apart-time Digital Marketing Specialist who can craft engaging content and managestrategic campaigns that connect with both commercial audiences and consumercaregivers. This role is ideal for a strong writer with experience and passion for digitalmarketing and content creation, including emails, video, and social media.

The position begins as maternity leave coverage, with potential to grow into a full-time,permanent opportunity. You will be expected to come into our office in Richfield, Ohio atleast once a week, with additional flexibility for remote work.

Content Creation:

• Gain a thorough understanding of our products, our brands, and the competitive landscape
• Create compelling and engaging content to support brand and marketing initiatives, including blog posts, videos, social media posts, and other internal and external communications
• Identify target audiences and craft content that resonates with their interests and needs
• Update content on our websites to keep them accurate, up-to-date, and user-friendly
• Ensure all content adheres to the company’s brand guidelines and voice

Digital Marketing:

• Manage strategic marketing campaigns from ideation to execution, maintenance, and reporting
• Oversee production of original marketing content, including website copy, articles, blog posts, videos, and other materials
• Stay current on emerging trends within SEO and digital marketing
• Create, manage, and implement content/campaign calendars
• Manage, maintain, and grow email subscriber list
• Use data to assess campaign performance and drive decisions, including funnel development and attribution modeling
• Evaluate competitor trends and content distribution activities

Interpersonal & Communications Skills

• Possess outstanding written and verbal communications skills, where you can communicate clearly, concisely, and persuasively
• Work collaboratively with colleagues across creative, sales, product, and customer service teams (both internal and external)
• Understand our diverse customer needs and thoughtfully tailor marketing efforts to all sectors

Required Experience & Skills

To be successful in this role, we are looking for the following:

• At least 1-2 years of experience in digital marketing, specifically content creation and email marketing, or e-commerce
• Bachelor’s degree in journalism, marketing, communications, or related field
• Experience with updating website content, images, merchandising and promotions
• Ability to think strategically and drive results to grow the business
• Analytical skills to interpret results and adjust campaigns accordingly
• Comfortable using ESPs such as MailChimp or HubSpot
• Demonstrated ability to develop and execute digital marketing strategies
• Excellent written and verbal communication skills
• Must have a natural curiosity and testing mindset with a desire to continually grow
• Fast learner, self-motivated, and strong organizational skills with the ability to prioritize
• Confident interfacing professionally within all levels of the organization

Job type and location: Hybrid part-time, 20-30 hrs a week

Compensation: $25-$35 per hour, commensurate with experience

Duration: Coverage for maternity leave hire, with the potential for a permanent full-time position

To apply: Please send resume, cover letter, and any relevant portfolio materials to content@foundations.com

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