SUNY Cortland
Associate Vice President for Communications and Marketing
SUNY Cortland, Slab City, New York, United States
Associate Vice President for Communications and Marketing
Campus Title Associate Vice President for Communications and Marketing School/Division School/Division Institutional Advancement, Division of Department Department Institutional Advancement Office Staff Sub-Type Staff Sub-Type Staff & Administration Salary Level Salary Level MP2 Salary Range Salary Range $145,000-$165,000 (Depending on Experience) Salary Determination Starting salary rates are based on multiples factors which may include the position’s major responsibilities, the applicant’s background including education, work experience, and key competencies, the university’s strategic priorities, internal peer equity and external market analyses, applicable federal, state, and local laws and negotiated labor contracts. Position Effort Position Effort Full-Time If Part-Time, enter FTE: Is this a temporary position? Is this a temporary position? No If Temporary, enter End Date: Position Summary The Associate Vice President ( AVP ) for Communications and Marketing provides strategic leadership for the institution’s integrated communications and marketing efforts and serves as the senior communications strategist. The AVP for Communications and Marketing develops and implements comprehensive strategies to enhance the university’s brand, reputation, and visibility while supporting enrollment, fundraising, recruitment and institutional priorities. The position serves as the Public Information Officer during crisis management situations.
The annual salary for this position is $145,000-$165,000 (Depending on Experience)
Watch to learn about careers at SUNY Cortland:
https://vimeo.com/1038936490 What makes SUNY Cortland a great place to work? Our positions provide predictable salary progressions, and many offer permanency Generous benefits include health, dental, and vision insurance, various retirement program options, paid family leave and/or parental leaves, flexible spending and dependent care accounts, long term disability and tuition reimbursement SUNY Cortland prioritizes work-life balance and well-being in all forms. The university’s state-of-the-art Student Life Center is free for employees to use, with membership options for families. SUNY Cortland’s Child Care Center welcomes the children of employees and community members, as space allows. Alternate work schedules are available with a supervisor’s approval Professional development opportunities exist through training, continuing education programs, tuition reimbursement and conference travel, based on funding Cortland County and surrounding areas offer easy access to arts, entertainment, outdoor recreation and much more.
Experience Cortland
dives deep into the region’s offerings Major Responsibilities
Public Relations Serve as the primary media contact for the University and maintain a liaison role with news media, radio, and television to give the campus proper and fair external coverage Share college, faculty, and student achievements with local, regional, and national media outlets, tailoring each announcement to its specific audience Ensure thorough evaluation of how the University’s initiatives and programs impact surrounding communities and the broader region Create media relations guidelines, compose news stories and scripts, launch specialized publications, write articles, and handle urgent communications needs Represent the university at various community events including meetings, town halls, celebrations, and formal dinners Responsible for the Universities photography, video, social/digital media, website design, and content Oversee university-wide publications, including alumni magazine
Columns , monthly internal and external newsletters, web content for Cortland.edu, presidential annual reports Responsible for shaping and implementing University marketing and advertising decisions across campus and including enrollment management, faculty/staff recruitment, campus event management Lead market research efforts that guide strategic decisions Responsible for the design and production of visual communications across numerous platforms including print, digital, multimedia and other mediums Responsible for budget oversight of communications, marketing, and sports information as well as the campus brand development operations Crisis Management
Lead crisis communications planning and response in collaboration with university leadership; communicating information and updates as needed to internal and external audiences Collaborate with University leaders to devise swift responses to unexpected events and issues Serve on the university’s Incident Management Team ( IMT ) Brand Management
Ensure consistency of institutional brand identity across all platforms and materials Responsible for enforcing college policies regarding brand and style guidelines Lead innovative marketing campaigns that differentiate the institution in a competitive landscape Manage and enforce all Cortland related trademarks Provide public relations counsel and recommendations to executive leadership Collaborate with and serve as a resource for senior University leaders with specific communications-related strategies and initiatives Serve as a trusted advisor to the senior leadership team on marketing, branding and communications matters and is a member of the President’s Advisory Committee Foster positive collaborative relationships with campus and community constituents University Relations
Responsible for coordinating and developing campus and community messaging Serve as a liaison with government representatives and represent SUNY Cortland during meetings with SUNY’s government relations team Manage a team of marketing and communications professionals Direct the development of compelling content that effectively communicates the institution’s value proposition Monitor workloads throughout the division and prioritize staffing needs accordingly Complete annual performance evaluations and performance plans for each direct report and provide guidance and direction for their personal and professional development Facilitate regular staff meetings, including communications and marketing personnel outside of Institutional Advancement Functional and Supervisory Relationships
Reports to the Vice President for Institutional Advancement Supervises staff in marketing, communications and sports information Works closely with the Chief of Staff and Presidents Office, Admissions, Development, Alumni Required Qualifications
A master’s degree in Communications, Marketing, Public Relations or a related field Minimum of 7 years of progressive experience in communications and marketing Minimum of 3 years in a leadership role with direct supervision of staff Experience with crisis communications and reputation management Preferred Qualifications
Experience working in higher education communications or marketing Significant experience and success in working with the media Knowledge, Skills & Abilities
In depth understanding of higher education landscape and challenges Proven ability to communicate with a diverse constituent base Demonstrated ability to take an institution-wide perspective on priorities and resources and cultivate a common vision and collaborative culture to achieve goals Excellent written and oral communication skills and the ability to serve as a college representative and spokesperson in a variety of settings. Strong presentation skills Demonstrated ability to develop and implement strategic communications plans Understanding of digital marketing, social media, and emerging technologies Analytical skills and understanding of marketing metrics and ROI About the University A top public university of approximately 6,600 students located in the geographic center of New York State, SUNY Cortland provides accessible, affordable education to students from across the U.S. body. One of 13 comprehensive universities in the State University of New York system, SUNY Cortland prides itself on its rigorous undergraduate and graduate programs in the liberal arts, sciences, education, and professional studies. For more than 150 years, SUNY Cortland has provided unmistakable value for students seeking a well-rounded academic, athletic, and social experience. The University ranks among the top campuses in the nation on Money magazine’s “Best Colleges for Your Money List,” fields a powerhouse Division III athletics program and boasts an impressive network of alumni making a difference in education, business, government, fitness, medicine and many other fields. EEO Statement The State University of New York at Cortland is an Affirmative Action/Equal Employment Opportunity/Americans with Disabilities Act (AA/ EEO / ADA ) employer. The university actively seeks applications from women, veterans, individuals with a disability, members of underrepresented groups or anyone that would enrich the diversity of the university. Required fields are indicated with an asterisk (*). Documents Needed to Apply
Required Documents
Curriculum Vitae or Resume Cover Letter Professional References Contact Info. ONLY (minimum of 3) Optional Documents
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Campus Title Associate Vice President for Communications and Marketing School/Division School/Division Institutional Advancement, Division of Department Department Institutional Advancement Office Staff Sub-Type Staff Sub-Type Staff & Administration Salary Level Salary Level MP2 Salary Range Salary Range $145,000-$165,000 (Depending on Experience) Salary Determination Starting salary rates are based on multiples factors which may include the position’s major responsibilities, the applicant’s background including education, work experience, and key competencies, the university’s strategic priorities, internal peer equity and external market analyses, applicable federal, state, and local laws and negotiated labor contracts. Position Effort Position Effort Full-Time If Part-Time, enter FTE: Is this a temporary position? Is this a temporary position? No If Temporary, enter End Date: Position Summary The Associate Vice President ( AVP ) for Communications and Marketing provides strategic leadership for the institution’s integrated communications and marketing efforts and serves as the senior communications strategist. The AVP for Communications and Marketing develops and implements comprehensive strategies to enhance the university’s brand, reputation, and visibility while supporting enrollment, fundraising, recruitment and institutional priorities. The position serves as the Public Information Officer during crisis management situations.
The annual salary for this position is $145,000-$165,000 (Depending on Experience)
Watch to learn about careers at SUNY Cortland:
https://vimeo.com/1038936490 What makes SUNY Cortland a great place to work? Our positions provide predictable salary progressions, and many offer permanency Generous benefits include health, dental, and vision insurance, various retirement program options, paid family leave and/or parental leaves, flexible spending and dependent care accounts, long term disability and tuition reimbursement SUNY Cortland prioritizes work-life balance and well-being in all forms. The university’s state-of-the-art Student Life Center is free for employees to use, with membership options for families. SUNY Cortland’s Child Care Center welcomes the children of employees and community members, as space allows. Alternate work schedules are available with a supervisor’s approval Professional development opportunities exist through training, continuing education programs, tuition reimbursement and conference travel, based on funding Cortland County and surrounding areas offer easy access to arts, entertainment, outdoor recreation and much more.
Experience Cortland
dives deep into the region’s offerings Major Responsibilities
Public Relations Serve as the primary media contact for the University and maintain a liaison role with news media, radio, and television to give the campus proper and fair external coverage Share college, faculty, and student achievements with local, regional, and national media outlets, tailoring each announcement to its specific audience Ensure thorough evaluation of how the University’s initiatives and programs impact surrounding communities and the broader region Create media relations guidelines, compose news stories and scripts, launch specialized publications, write articles, and handle urgent communications needs Represent the university at various community events including meetings, town halls, celebrations, and formal dinners Responsible for the Universities photography, video, social/digital media, website design, and content Oversee university-wide publications, including alumni magazine
Columns , monthly internal and external newsletters, web content for Cortland.edu, presidential annual reports Responsible for shaping and implementing University marketing and advertising decisions across campus and including enrollment management, faculty/staff recruitment, campus event management Lead market research efforts that guide strategic decisions Responsible for the design and production of visual communications across numerous platforms including print, digital, multimedia and other mediums Responsible for budget oversight of communications, marketing, and sports information as well as the campus brand development operations Crisis Management
Lead crisis communications planning and response in collaboration with university leadership; communicating information and updates as needed to internal and external audiences Collaborate with University leaders to devise swift responses to unexpected events and issues Serve on the university’s Incident Management Team ( IMT ) Brand Management
Ensure consistency of institutional brand identity across all platforms and materials Responsible for enforcing college policies regarding brand and style guidelines Lead innovative marketing campaigns that differentiate the institution in a competitive landscape Manage and enforce all Cortland related trademarks Provide public relations counsel and recommendations to executive leadership Collaborate with and serve as a resource for senior University leaders with specific communications-related strategies and initiatives Serve as a trusted advisor to the senior leadership team on marketing, branding and communications matters and is a member of the President’s Advisory Committee Foster positive collaborative relationships with campus and community constituents University Relations
Responsible for coordinating and developing campus and community messaging Serve as a liaison with government representatives and represent SUNY Cortland during meetings with SUNY’s government relations team Manage a team of marketing and communications professionals Direct the development of compelling content that effectively communicates the institution’s value proposition Monitor workloads throughout the division and prioritize staffing needs accordingly Complete annual performance evaluations and performance plans for each direct report and provide guidance and direction for their personal and professional development Facilitate regular staff meetings, including communications and marketing personnel outside of Institutional Advancement Functional and Supervisory Relationships
Reports to the Vice President for Institutional Advancement Supervises staff in marketing, communications and sports information Works closely with the Chief of Staff and Presidents Office, Admissions, Development, Alumni Required Qualifications
A master’s degree in Communications, Marketing, Public Relations or a related field Minimum of 7 years of progressive experience in communications and marketing Minimum of 3 years in a leadership role with direct supervision of staff Experience with crisis communications and reputation management Preferred Qualifications
Experience working in higher education communications or marketing Significant experience and success in working with the media Knowledge, Skills & Abilities
In depth understanding of higher education landscape and challenges Proven ability to communicate with a diverse constituent base Demonstrated ability to take an institution-wide perspective on priorities and resources and cultivate a common vision and collaborative culture to achieve goals Excellent written and oral communication skills and the ability to serve as a college representative and spokesperson in a variety of settings. Strong presentation skills Demonstrated ability to develop and implement strategic communications plans Understanding of digital marketing, social media, and emerging technologies Analytical skills and understanding of marketing metrics and ROI About the University A top public university of approximately 6,600 students located in the geographic center of New York State, SUNY Cortland provides accessible, affordable education to students from across the U.S. body. One of 13 comprehensive universities in the State University of New York system, SUNY Cortland prides itself on its rigorous undergraduate and graduate programs in the liberal arts, sciences, education, and professional studies. For more than 150 years, SUNY Cortland has provided unmistakable value for students seeking a well-rounded academic, athletic, and social experience. The University ranks among the top campuses in the nation on Money magazine’s “Best Colleges for Your Money List,” fields a powerhouse Division III athletics program and boasts an impressive network of alumni making a difference in education, business, government, fitness, medicine and many other fields. EEO Statement The State University of New York at Cortland is an Affirmative Action/Equal Employment Opportunity/Americans with Disabilities Act (AA/ EEO / ADA ) employer. The university actively seeks applications from women, veterans, individuals with a disability, members of underrepresented groups or anyone that would enrich the diversity of the university. Required fields are indicated with an asterisk (*). Documents Needed to Apply
Required Documents
Curriculum Vitae or Resume Cover Letter Professional References Contact Info. ONLY (minimum of 3) Optional Documents
#J-18808-Ljbffr