Integrated Media Associate Director
Wray Ward, Charlotte, NC, United States
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Integrated Media Associate Director
role at
Wray Ward
As a senior strategic team member, the Integrated Media Associate Director (IMAD) is responsible for leading multichannel integrated media strategy and planning for assigned clients, contributing to other plans, overseeing work, and mentoring team members. The IMAD handles research, development, presentation, and execution of media strategies with limited oversight. They work with and lead media brand teams to create strategies, provide leadership on measurement, reporting, and optimization, and build strong client relationships.
The IMAD participates as the strategic media planning lead in workshops, leads internal team briefings, and brainstorming sessions. They collaborate with Insights and Brand Strategy to develop personas and communication strategies based on media consumption and behavior, delegating tasks as appropriate within the team.
They bring creative solutions to client initiatives, working with Client Engagement, Insights, Brand Strategy, Public Relations, Content Marketing, Social Media, and Creative teams.
Essential Duties & Responsibilities
Lead consistent and effective media strategy and planning processes
Set the strategic media direction for assigned clients
Oversee media strategy and plan development
Work with Insights and Brand Strategy to develop personas, journeys, and communication strategies
Present media strategies and plans to internal teams and clients
Collaborate with various teams including Client Engagement, Public Relations, Content Marketing, Social Media, and Creative
Build and maintain relationships with clients, teams, and media partners
Mentor and guide team members
Maintain knowledge of media channel strategies and networks
Introduce new ideas and champion integrated media strategies
Additional Responsibilities
Promote understanding of the Media Strategy team across the agency
Mentor team members
Foster trust and teamwork within the agency
Demonstrate passion for quality work
Collaborate effectively across departments
Ensure high-quality work delivered on time and within budget
Uphold ethical standards and respect all colleagues and clients
Support agency’s brand, culture, and values
Contribute to new business development related to media strategy
Stay updated on industry trends
Participate actively in meetings and creative processes
Maintain a positive and motivating attitude
Communication Skills
Communicate clearly and professionally
Listen effectively and solve problems
Build strong relationships within the agency
Represent the agency positively
Qualifications
5-7+ years’ experience in media strategy and planning in an agency
Experience with multichannel, integrated campaigns
Strong organizational skills
Knowledge of the media landscape
Excellent interpersonal and presentation skills
Problem-solving and innovative thinking abilities
Proficiency with media data resources and software
Proficient in Microsoft Office and Google Suite
This description summarizes the role and may be subject to change with specific expectations.
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Integrated Media Associate Director
role at
Wray Ward
As a senior strategic team member, the Integrated Media Associate Director (IMAD) is responsible for leading multichannel integrated media strategy and planning for assigned clients, contributing to other plans, overseeing work, and mentoring team members. The IMAD handles research, development, presentation, and execution of media strategies with limited oversight. They work with and lead media brand teams to create strategies, provide leadership on measurement, reporting, and optimization, and build strong client relationships.
The IMAD participates as the strategic media planning lead in workshops, leads internal team briefings, and brainstorming sessions. They collaborate with Insights and Brand Strategy to develop personas and communication strategies based on media consumption and behavior, delegating tasks as appropriate within the team.
They bring creative solutions to client initiatives, working with Client Engagement, Insights, Brand Strategy, Public Relations, Content Marketing, Social Media, and Creative teams.
Essential Duties & Responsibilities
Lead consistent and effective media strategy and planning processes
Set the strategic media direction for assigned clients
Oversee media strategy and plan development
Work with Insights and Brand Strategy to develop personas, journeys, and communication strategies
Present media strategies and plans to internal teams and clients
Collaborate with various teams including Client Engagement, Public Relations, Content Marketing, Social Media, and Creative
Build and maintain relationships with clients, teams, and media partners
Mentor and guide team members
Maintain knowledge of media channel strategies and networks
Introduce new ideas and champion integrated media strategies
Additional Responsibilities
Promote understanding of the Media Strategy team across the agency
Mentor team members
Foster trust and teamwork within the agency
Demonstrate passion for quality work
Collaborate effectively across departments
Ensure high-quality work delivered on time and within budget
Uphold ethical standards and respect all colleagues and clients
Support agency’s brand, culture, and values
Contribute to new business development related to media strategy
Stay updated on industry trends
Participate actively in meetings and creative processes
Maintain a positive and motivating attitude
Communication Skills
Communicate clearly and professionally
Listen effectively and solve problems
Build strong relationships within the agency
Represent the agency positively
Qualifications
5-7+ years’ experience in media strategy and planning in an agency
Experience with multichannel, integrated campaigns
Strong organizational skills
Knowledge of the media landscape
Excellent interpersonal and presentation skills
Problem-solving and innovative thinking abilities
Proficiency with media data resources and software
Proficient in Microsoft Office and Google Suite
This description summarizes the role and may be subject to change with specific expectations.
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