24 Seven Talent
A leading consumer lifestyle brand is building a best-in-class Digital Marketing Planning function-and we're looking for a strategic thinker to help lead the charge.
As the
Strategic Digital Marketing Planner , you'll play a pivotal role in shaping and executing go-to-market strategies across digital channels for a portfolio of dynamic, culture-driven brands. Sitting at the intersection of Brand Marketing and Digital, this role serves as the key connector-translating campaign briefs into robust, insight-led tactical plans that deliver business impact and consumer relevance.
What You'll Do
Strategic Planning & Execution
• Develop integrated, performance-based digital marketing strategies rooted in consumer insights and data. • Translate brand objectives into actionable, cross-channel digital plans spanning media, social, content, and creative. • Partner with brand and digital leadership to shape campaign architecture and drive measurable outcomes.
Team Leadership & Cross-Functional Collaboration
• Mentor and support the growth of digital planning talent while enhancing cross-functional alignment. • Collaborate with internal teams including creative, media, and analytics to ensure campaigns are executed with excellence and consistency.
Campaign & Project Management
• Lead strategic planning sessions, establish campaign direction, and align cross-functional teams from concept through launch. • Manage pre-production planning and execution across multiple brands and digital activations. • Deliver executive-ready campaign performance updates, insights, and recommendations.
Analytics & Optimization
• Leverage digital analytics tools to evaluate performance and consumer behavior, turning data into strategy. • Provide actionable insights that optimize future campaigns and enhance digital investment efficiency. • Stay ahead of trends and tools that elevate digital performance planning.
What You Bring
• 3-5 years of experience in digital marketing strategy, integrated marketing planning, or brand strategy. • Demonstrated success building and executing digital campaigns across social, paid media, and owned channels. • Strong understanding of the consumer journey within the digital ecosystem. • Ability to thrive in a fast-paced, matrixed environment with excellent communication and project management skills. • Bachelor's degree in Marketing, Communications, or a related field preferred.
As the
Strategic Digital Marketing Planner , you'll play a pivotal role in shaping and executing go-to-market strategies across digital channels for a portfolio of dynamic, culture-driven brands. Sitting at the intersection of Brand Marketing and Digital, this role serves as the key connector-translating campaign briefs into robust, insight-led tactical plans that deliver business impact and consumer relevance.
What You'll Do
Strategic Planning & Execution
• Develop integrated, performance-based digital marketing strategies rooted in consumer insights and data. • Translate brand objectives into actionable, cross-channel digital plans spanning media, social, content, and creative. • Partner with brand and digital leadership to shape campaign architecture and drive measurable outcomes.
Team Leadership & Cross-Functional Collaboration
• Mentor and support the growth of digital planning talent while enhancing cross-functional alignment. • Collaborate with internal teams including creative, media, and analytics to ensure campaigns are executed with excellence and consistency.
Campaign & Project Management
• Lead strategic planning sessions, establish campaign direction, and align cross-functional teams from concept through launch. • Manage pre-production planning and execution across multiple brands and digital activations. • Deliver executive-ready campaign performance updates, insights, and recommendations.
Analytics & Optimization
• Leverage digital analytics tools to evaluate performance and consumer behavior, turning data into strategy. • Provide actionable insights that optimize future campaigns and enhance digital investment efficiency. • Stay ahead of trends and tools that elevate digital performance planning.
What You Bring
• 3-5 years of experience in digital marketing strategy, integrated marketing planning, or brand strategy. • Demonstrated success building and executing digital campaigns across social, paid media, and owned channels. • Strong understanding of the consumer journey within the digital ecosystem. • Ability to thrive in a fast-paced, matrixed environment with excellent communication and project management skills. • Bachelor's degree in Marketing, Communications, or a related field preferred.