Social Media Specialist Job at Flexjet in Cleveland
Flexjet, Cleveland, OH, United States, 44101
Current job opportunities are posted here as they become available.
Flexjet and the portfolio of sister brands are seeking a diligent, stylish, and creatively-driven Social Media Specialist to create, support, and execute engaging content across our social platforms for the executive leadership at Flexjet and the portfolio of sister brands. This role is ideal for a passionate storyteller with an eye for luxury, a focus on real-time trends, experience creating for refined personalities, and the agility to support multiple brand leaders with distinct voices. The Social Media Specialist will collaborate across teams when necessary to craft, schedule, monitor, and elevate our executive social presence—ensuring consistency, engagement, and creative growth at every digital touchpoint. This position will be the lead for everything creative within the social channels of Flexjet and sister brand leadership—collaborating with content, video, and design creatives to bring each individual’s vision to life through graphically focused, strategically aligned, and culturally resonant storytelling that aligns with their social identity.
CORE RESPONSIBILITIES
- Content Creation, Scheduling & Deployment
- Create and support the creation of original content—including social-first copy, visuals, and video concepts—tailored to platform formats and brand voice.
- Source, organize, and manage assets from internal shoots, user-generated content, and marketing campaigns in a social-focused library supported by the Digital Asset Manager.
- Guide third-party creators, photographers, or videographers by providing art direction and personality context to ensure consistency and quality, when applicable.
- Manage day-to-day posting and scheduling across all social media channels (Instagram, LinkedIn, Facebook, X, TikTok, YouTube, etc.).
- Ensure all content is published on time, aligns with personality tone, and adheres to platform best practices and established guidelines.
Community Engagement & Monitoring
- Actively monitor and engage with community comments, DMs, tags, and mentions in a timely and personality-appropriate manner.
- Escalate user or service inquiries and sensitive issues to appropriate internal teams and leadership.
- Maintain a daily pulse on community sentiment and engagement patterns; look for opportunities to grow each audience.
Trend Identification & Creative Ideation
- Stay informed on platform trends, emerging features, and industry evolutions.
- Follow personalities in the thought and executive leadership sectors, brands, influencers, and industry profiles for inspiration and differentiation opportunities.
- Propose timely and creative ideas that capitalize on industry, trends, or cultural moments—tailored to each executive’s unique identity.
- Brainstorm content themes, story arcs, and series concepts in collaboration with the Creative Services team.
Cross-Team Collaboration & Creative Alignment
- Collaborate closely with the Multimedia Director and Creative Services team to ensure cohesive executive presence within social channels, both domestically and globally.
- Coordinate with Events, PR, and Internal Communications for post needs (company news, activations, executive visibility, etc.).
- Coordinate with external vendors and third-party content creators, providing creative guidance to align output with executive identity standards.
Individual, Team & Relationship Building
- Work closely with the Social Media Manager and fellow specialists to stay aligned and support each other’s efforts.
- Support other executive needs, such as website updates and company events, in collaboration with Multimedia Directors.
- Leverage opportunities for personal growth through education, workshops, conferences, and industry research.
- Immerse in the luxury industry through experiences, research, social following, articles, and publications.
QUALIFICATIONS + SKILLS
- Bachelor’s degree in marketing, Communications, Journalism, or related field.
- 3+ years of experience managing social media accounts for brands or personalities (luxury, aviation, travel, executive, or lifestyle preferred).
- Strong portfolio or examples of original social content, including short-form video or campaign execution.
- Proficiency in scheduling tools (e.g., Sprout Social, Later, or similar) and analytics dashboards.
- Excellent copywriting skills or understanding of output expectations to lead fellow copywriters.
- Ability to adapt visual identities and voice tones across platforms.
- Familiarity with visual storytelling, art direction, and basic design/video production principles.