Social Media Manager Job at Caron Treatment Centers in Wernersville

Join a purpose-driven team at Caron Treatment Centers, where for nearly 70 years, we’ve been helping people find a path to recovery from addiction and rebuild their lives. We offer real careers with real opportunities for growth, comprehensive training, and a commitment to work-life balance. Our benefits include generous paid time off, company-paid life and disability insurance, professional growth and development, tuition reimbursement, a competitive 401(k) plan, and robust medical, dental, and vision plans. We’re proud to foster a diverse and inclusive environment, with a culture of teamwork, compassion, and dedication to our mission. Start a career that saves lives at a company that values yours!

Position is full time and can be fully remote. Preference will be made to candidates who live near Caron Campus.

Duties and Responsibilities:

• Manage the day-to-day content of Caron’s social media channels to drive engagement, support platform growth and follower acquisition, promote Caron as a leader in the treatment industry, and raise awareness for fundraising initiatives and regional events.
• Develop, implement, and manage Caron’s social media strategy to increase brand awareness, boost engagement, and support business objectives.
• Coordinate with internal thought leaders and the PR agency to amplify earned media through social platforms.
• Create and execute comprehensive social media strategies that align with overall marketing goals.
• Track and analyze social media metrics to evaluate campaign performance and inform data-driven decisions.
• Stay up to date with the latest trends, best practices, and platform updates in the social media landscape.
• Partner with the digital agency to support paid social media campaigns.
• Collaborate on and support strategies that engage and leverage appropriate social media influencers.
• Manage on-page activities including commenting, monitoring reviews, and reporting key interactions to the team.
• Oversee the end-to-end internal social media workflow; collaborate with the Marketing, Communications, and Public Relations teams to develop and optimize content for cross-channel use.
• Create and curate engaging content for social platforms, including video, photos, graphics, events, and more.
• Provide logistical and promotional support for Caron events as needed.
• Manage social media reporting to maximize ROI and deliver strategic insights.
• Support and work collaboratively with other members of the Marketing team.
• Travel to events and program locations and events as needed to capture content.
• This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the duties or task(s) that may be required or assigned.

Physical Requirements:

The physical and mental demands described here are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be able to lift at least 30 pounds
• Flexibility to work non-traditional hours, including weekends
• Ability to sit and type for 85% of the workday
• Travel as needed

Education/Experience Qualifications:

• Bachelor’s degree in related discipline required
• At least 3-5 years’ proven social media experience with successful engagement on multiple channels and examples of campaign structure and performance.

Knowledge, Skills and Abilities:

• Excellent writing, grammar and proofreading skills, with a focus on social content
• Ability to prioritize and coordinate multiple assignments with competing priorities in a fast-paced environment
• Ability to negotiate customer’s expectations to timelines and budgets
• Good communications and interpersonal skills required (both written and verbal)
• PC compatible knowledge of the following programs: Word, Adobe Acrobat, Excel
• Social media third-party platform management experience
• Adobe InDesign, Photoshop and video editing experience preferred

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

About the company

Caron has been restoring lives through proven addiction rehab programs for 60 years. Let us help you pursue recovery today.

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