Marketing Creative Marketing Team Lead Job at Unitedtech in California

We are looking for a Creative Marketing Lead to join United Tech and take full ownership of the creative strategy behind our paid traffic performance. This role offers a chance to make a direct impact on high-growth products in a competitive niche (US/UK/CA/AU markets), where every idea and decision truly matters.

You will be responsible for developing and executing a creative marketing strategy, leading the full production process from concept to final asset, and building a strong creative team from the ground up. Expect the freedom to drive bold initiatives, make independent decisions, and influence key business results in a fast-paced, bureaucracy-free environment.

About the product:

We operate in the fast-growing social networking space, transforming how people connect online through a live-streaming segment that grows by over 21% annually. Our products combine streaming, video content, interactivity, and communities, focusing on the global market. One flagship product is an ad-free international streaming platform where users engage in real-time video chats and live broadcasts. We also develop other niche products with unique mechanics, audiences, and monetization models. Our team works on complex analytics, AI solutions, personalization, and scaling high-load systems. If you're passionate about shaping the future of social networking, we’d love to have you on board!

In this role, you will:

• Deliver ad creative concepts and iterations aligned with key KPIs for multiple products
• Support and improve the creative production pipeline in collaboration with User Acquisition Managers
• Manage and grow the Creative Marketing team, including Designers and Creative Marketing Managers
• Plan and coordinate team workflows to ensure timely and effective output
• Track and report on the performance of creatives and team members
• Set up and maintain efficient creative marketing processes
• Develop and refine testing methodologies for ad creatives to enhance performance and scalability
• Motivate the team through regular meetings, feedback sessions, and performance checkpoints

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