Senior Advertising Operations (AdOps) Strategist (On Site - Washington, DC) Job
Rational 360, Washington, DC, United States, 20022
Senior Advertising Operations (AdOps) Strategist (On Site - Washington, DC)
Senior Advertising Operations (AdOps) Strategist (On Site - Washington, DC)
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This range is provided by Rational 360. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$69,000.00/yr - $72,000.00/yr
Rational 360 is hiring a Senior Advertising Strategist to help manage and execute the firm's digital advertising campaigns. The ideal candidate will have experience managing paid digital ads, be well-versed in online and social media communications, and ideally will have experience in agency, political, or public affairs settings. Candidates must be eager to work in a fast-paced environment and able to manage a diverse workload.
In this role, you will collaborate with the digital advertising team and client teams to manage and execute digital advertising campaigns across platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Lockerdome, Care2, and other programmatic ad platforms. The Digital Advertising Associate will help execute the digital strategy for client accounts including acquisition and activation ads, education and persuasion ads, online fundraising, and social media promotion.
Our firm is committed to high quality, personal service and we specialize in strategic public affairs communications, reputation management, business and consumer public relations, and interactive digital communications.
About Rational 360
The Rational Way{{:}} All in Partner
sRational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients
.From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals. We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams
.The Rational Approach{{:}} Integrated Campaig
nsWe create custom campaigns that are integrated with communication, policy, or business goals an organization may have and we measure our campaigns on their ability to deliver outcomes and results. Our creative and relentless approach inspires hearts and minds, turns data into action, opens commercial markets, and drives impactful outcomes that wi
n.The Rational Difference{{:}} Connected Where it Matte
rs.Our bipartisan team members have worked at every level of business and government and our networks extend deep into the Halls of Congress, the White House, and Fortune 500 boardrooms across the country. We have the pulse of mission-critical conversations and implement campaigns when and where it matters most - and measure success at every point in the proce
Rational 360 is hiring a Senior Advertising Strategist to help manage and execute the firm's digital advertising campaigns. The ideal candidate will have experience managing paid digital ads, be well-versed in online and social media communications, and ideally will have experience in agency, political, or public affairs settings. Candidates must be eager to work in a fast-paced environment and able to manage a diverse workload.
In this role, you will collaborate with the digital advertising team and client teams to manage and execute digital advertising campaigns across platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Lockerdome, Care2, and other programmatic ad platforms. The Digital Advertising Associate will help execute the digital strategy for client accounts including acquisition and activation ads, education and persuasion ads, online fundraising, and social media promotion.
Our firm is committed to high quality, personal service and we specialize in strategic public affairs communications, reputation management, business and consumer public relations, and interactive digital communications.
About Rational 360
The Rational Way{{:}} All in Partner
sRational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients
.From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals. We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams
.The Rational Approach{{:}} Integrated Campaig
nsWe create custom campaigns that are integrated with communication, policy, or business goals an organization may have and we measure our campaigns on their ability to deliver outcomes and results. Our creative and relentless approach inspires hearts and minds, turns data into action, opens commercial markets, and drives impactful outcomes that wi
n.The Rational Difference{{:}} Connected Where it Matte
rs.Our bipartisan team members have worked at every level of business and government and our networks extend deep into the Halls of Congress, the White House, and Fortune 500 boardrooms across the country. We have the pulse of mission-critical conversations and implement campaigns when and where it matters most - and measure success at every point in the proce
- n
- ts 3+ years of hands on keyboard advertising experience in the context of online campai g
- ns Basic Familiarity of the Facebook/Instagram Advertising Platform and the Google Ads platform and their native measurement soluti o
- ns Basic familiarity with LinkedIn Advertising, Twitter Advertising, and other "tier two" bid-based/performance media platforms prefer r
- ed Experience reporting on paid/owned/earned social me d
- ia Experience executing ad campaigns with different goals, including acquisition, fundraising, and persuas i
- on Familiarity with Microsoft Office, browser plug-ins, and third-party analytics/measurement tools in addition to each platform's native measurement soluti o
- ns Superior communication skills{{:}} be comfortable in managing and handling internal and external communications with grace and e
- ase Extreme attention to detail and strong writing skills are requ i
- red Ability to set advertising goals for campaigns and drive toward t
- hem Ability to work both independently and as a collaborative t
- eam Proven ability to develop creative, strategic digital solutions to communications challenges Experience working on a fast-paced team with multiple projects happening at the same t
ime Bonus Points{
- {:}} Experience in public affairs/advocacy setting is a
- plus Basic HTML is a
- plus Bachelor's D e
gree Core Responsibilities
- {
- {:}} Collaborate with internal teams in developing and executing paid social media and paid search strategies across pla t
- forms Launch/manage/optimize and report on campaigns, primarily Facebook/Instagram advertising and paid search campaigns on Google an d
- Bing Report on performance and analyze data to determine results and actionable lea r
- nings Represent your department in client meetings and conference
- calls Participate in new business proposals/present a
- tions Keep up-to-date on industry trends, including how to best apply them to client initi a
tives * Note that the ultimate job title for this role may differ from job listing ti
nefitsRational 360 offers competitive compensation including year-end bonuses and a 401K match for full-time employees.Rational 360 is part of a unique group of companies that share ownership with employees though an ESOP. Every employee has a stake in the Company's success.This is a long-term wealth-building retirement benefit. Full-time staff members are eligible for medical, dental, and vision insurance. The salary range for this role is $67,000 - $7
9,000.We offer employees paid time off, paid holidays off, paid family leave, sick leave, and a flexible work schedule around the holidays which include the office closing between Christmas and New Year'
s Day.Full-time employees are expected to work in our Washington, DC office Monday, Wednesday, and Thursday each week and have the option to work remotely each Tuesday and Friday. Additionally, employees can take up to two (2) additional weeks of remote workdays during the calendar
year.Employees have the opportunity to continue to grow their skills with professional development in the office or remotely. Rational 360 hosts weekly all-staff professional development trainings led by a leader at Rational 360 or by an expert brought in from outside of Rational 360 to lead the trai
nings.Each employee is paired with a senior member of the management team at Rational which will serve as his or her mentor throughout the year to continue to grow in his or her career at Rat
ional.Rational 360 has a 3-month check-in for all new employees, a 6-month review, and an annual review for each year the employee is at Rationa
l 360.Rational 360 is an Equal Employment Opportunity (EEO) emp
loyer.Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
AdvertisingIndustries
Technology, Information and Internet
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