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Nexstar Media Group, Inc.

Nexstar Media Group, Inc. is hiring: Social Media Producer in Tampa

Nexstar Media Group, Inc., Tampa, FL, United States, 33646

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WFLA.com is looking for a Social Media Producer who is responsible for developing and implementing a plan to communicate our brand identity and generate inbound traffic from external sources. The producer is the primary advocate for growing and directing off-platform participation among the digital editorial group. This person must be highly motivated with an ability to focus and re-focus on a constantly changing target. The candidate should understand nuances in tone for different audiences and brand identities -- sounding fun where able and respectful when required.

Position Responsibilities:

  • Develops and implements social media strategy across all products
  • Manages all social media accounts with understanding of each unique audience
  • Utilizes third-party tools to manage social posts across multiple accounts
  • Shares high-performing successes across multiple markets and pitches external partners and sites for possible story promotion
  • Observes SEO trends locally, regionally and nationally, providing feedback to whole digital team on title tags and trending queries to turn into web stories
  • Communicates regularly with newsroom to leverage unique offerings
  • Reports on account and campaign metrics to inform future production strategies

Skill/Experience Requirements

  • 2 years of experience as a social media producer
  • Clever headline/social post writer that gets readers to click
  • Ability to moderate tone voice to fit platform and brand needs
  • Strong multi-tasking abilities
  • Organized, technical problem solver and quick decision maker
  • Knowledge of audience behavior trends and technical ability to affect them
  • Ability to monitor and analyze metrics to change strategy as needed
  • Knowledge of AP style
  • Understanding of effective writing styles for internal and external audiences
  • Some schedule flexibility (nights, weekends)
  • Regularly meets measurements of success
  • Proficiency in Photoshop and Premiere

Seniority level

  • Seniority level

    Entry level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Management and Manufacturing

  • Industries

    Broadcast Media Production and Distribution

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