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The Crescent Hotels Group

Marketing Manager Job at The Crescent Hotels Group in New York

The Crescent Hotels Group, New York, NY, United States, 10261

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Description

Why NoMo SoHo, NYC

Offering a stylish and modern hospitality experience, NoMo SoHo is a 264-room boutique hotel located in the heart of Manhattan’s SoHo neighborhood. Known for its distinctive design, popular restaurant and bar, 26th floor Penthouse and terrace and unique art-infused meeting spaces, NoMo Soho is a key player in New York’s competitive hotel landscape, attracting a diverse mix of leisure and business travelers from around the world.

As the tallest free-standing building in the neighborhood, panoramas of Manhattan come standard with your stay. NoMo SoHo offers an unmatched perspective with 360-degree views of the skyline.

This on-site position reports directly to the Director of Sales & Marketing (DOSM), with oversight from hotel General Manager and Crescent corporate marketing partners, while also working closely with Sales, Revenue Management, and Operations to ensure that all commercial initiatives are aligned and impactful. We’re seeking a bold, data-savvy marketing leader who can blend hospitality storytelling with analytical precision to grow market share and attract travelers across every segment.

Key Responsibilities

Digital Marketing & Revenue Generation

  • Work with DOSM to develop and execute a comprehensive marketing strategy – aligning with and managing annual marketing budgets - that supports the hotel’s business goals across all channels and segments.
  • Oversee digital marketing, content creation, paid media, email marketing, and partnership programs to maximize visibility and ROI.
  • Serve as the brand steward—ensuring consistency across all touchpoints, from online presence to on-property guest experience.
  • Create and manage on-property activations and seasonal experiences that drive guest engagement, local traffic, and social media buzz.
  • Cultivate and execute influencer marketing partnerships to showcase the hotel’s unique offerings to targeted audiences and drive social visibility.
  • Work with revenue and operations teams to activate seasonal promotions, holiday packages, and local partnerships to increase demand and engagement throughout the year.
  • Assist with supporting PR initiatives, influencer collaborations, and community engagement to grow awareness in key feeder markets.

    Digital Strategy & Distribution

  • Manage the hotel’s online presence across hotel websites, CRM, social media, review platforms, and OTAs to ensure visibility and conversion.
  • Work with the Food & Beverage operations team to manage third party listings and marketing execution for NoMo Kitchen, The Rose Garden and Sip Happens.
  • Collaborate with Crescent Corporate, third-party vendors, and internal teams to drive SEO, paid media, email marketing, and performance marketing.
  • Utilize market and business intelligence tools to evaluate campaign success, identify trends, and adjust strategies accordingly.

    Collaboration & Communication

  • Serve as the primary marketing liaison to internal stakeholders, ownership and Crescent leadership.
  • Provide strategic updates and performance reporting to ownership and leadership on a regular basis.
  • Work cross-functionally with Sales, Events, and Revenue Management to develop marketing support materials and initiatives that convert group and transient business.

    What We’re Looking For

  • 3+ years of hospitality marketing experience, preferably within Independent, full-service, or lifestyle brands.
  • Proven success in executing integrated marketing strategies that drive measurable revenue results.
  • Strong understanding of digital marketing, brand storytelling, OTA performance, and revenue-generating campaigns.
  • Ability to inspire and collaborate cross-functionally with corporate and on-property teams.
  • Creative and analytical thinker with strong communication and project management skills.

    The pay range for this role is $75,000 - $85,000 per year.

    Qualifications

    Marketing experience

    Behaviors

    • Innovative: Consistently introduces new ideas and demonstrates original thinking (Preferred)
    • Functional Expert: Considered a thought leader on a subject (Preferred)
    • Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well (Preferred)

    Motivations

    • Preferred

      Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization

    • Preferred

      Growth Opportunities: Inspired to perform well by the chance to take on more responsibility

    Education

    • Bachelors (Preferred)

    Experience

    • Preferred

      Marketing experience

    • Preferred

      Previous sales experience preferred

    Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

    This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

    • Source: Crescent Hotels & Resorts

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