Gondola is hiring: Manager, Social Media Analytics in New York

Founded in 1917, the National Hockey League (NHL) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada. With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands. Summary WHAT WE EXPECT OF YOU The National Hockey League is seeking a highly skilled and experienced data professional to lead the League’s social media analytical efforts. Social media metrics are a key driver to better understand the interests of hockey fans. The Manager will focus on social listening, as well as the measurement and analysis of both owned and non-owned accounts. The Manager will play a key role in shaping the NHL’s social media strategy through quantitative analysis, qualitative observations, and awareness of industry trends and best practices. To succeed in this role, the Manager must be able to operate effectively across business units, work in a collaborative manner, have excellent communication skills and be driven by curiosity. This role will report into the Chief Marketing Officer’s business unit and will collaborate with the VP, Social Media; Senior Director, Digital & Social Analytics; Senior Manager, Digital Analytics and others to ensure high output quality and to prioritize various business needs. Responsibilities Lead NHL’s analysis around all social media metrics Develop automated dashboards and deliverables for several different audiences including C-level, NHL social media team, and NHL Clubs Demonstrate data-driven storytelling skills – create and deliver compelling presentations with outstanding visuals to high level stakeholders Translate technical aspects of analysis and metrics into actionable insights Maintain a deep knowledge of new and emerging platforms across the social media space Understand social media usage trends, behavior, new platforms, methodology updates, metrics definitions, and the shifting metrics of existing platforms Qualifications Knowledge Areas/Experience Required 5+ years of social media analytics, reporting and storytelling experience Advanced level of expertise with social media analytics vendors (MVPIndex, TalkWalker, Zoomph, Emplify, Pendulum, Hootsuite, Videocites, etc.) Strong proficiency using data visualization tools (Tableau, Looker, Power BI, Qlik, etc.) Experience and comfort working independently and managing multiple projects in a fast-paced environment Preferred Familiarity with CMS tools is a plus Familiarity with Adobe Analytics and Google Analytics is a plus Experience negotiating contracts with vendors is a plus Required Skills Ability to prioritize, project-manage, problem solve, and drive progress forward under pressured timelines Comfort with working in cross-functional teams and collaborating with non-technical stakeholders Ability to handle large data sets and provide strategic analysis Strong analytical and problem-solving skills with a keen attention to detail CORE COMPETENCIES These core competencies reflect the underlying values that are necessary to represent the National Hockey League: Accountability Communication Critical Thinking Inclusion Professionalism Benefits The NHL offers U.S. regular, full-time employees: Time to Recharge: Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday. Ability to Focus on your Health: Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal. Childcare Leave: Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child. Confidence in your Retirement Goals: Participate in the NHL’s Savings Plan which includes a 401K (pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track. A Hybrid Work Schedule: The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles. SALARY RANGE: $80-85K Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location. When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class. #J-18808-Ljbffr In Summary: The National Hockey League is seeking a highly skilled and experienced data professional to lead the League’s social media analytical efforts . The Manager will focus on social listening, as well as the measurement and analysis of both owned and non-owned accounts . This role will report into the Chief Marketing Officer's business unit and collaborate with the VP, Social Media; Senior Director, Digital & Social Analytics; Senior Manager, Digital Analytics . En Español: Fundada en 1917, la Liga Nacional de Hockey (NHL) es la principal liga profesional de hockey sobre hielo del mundo, y es una de las principales ligas deportivas profesionales de los Estados Unidos y Canadá. Con más de 1500 empleados a lo largo de los EE.UU. y Canadá, la NHL es una organización mundial de deportes y entretenimiento comprometida con construir comunidades saludables y vibrantes utilizando el deporte del hockey. En la NHL, buscamos personas dinámicas, energéticas e impactantes que se comprometan a hacer lo mismo compartiendo nuestra filosofía de que el hockey es para todos y la inclusión pertenece al hielo, en los vestidores, salas de reuniones y stands. Resumen DE LO QUE EXPECTAMOS La Liga nacional de hockey está buscando un profesional de datos altamente calificado y experimentado para liderar el liderazgo de las redes sociales Los esfuerzos del gerente de medios sociales son clave para entender las estrategias cuantitativas de las unidades de gestión del equipo de hocketing. Este papel se reportará a la unidad de negocios del Director General de Marketing y colaborará con el Vicepresidente, Medios Sociales; Director Senior, Digital & Social Analytics; Gerente Senior, Analítica Digital y otros para garantizar una alta calidad de producción y priorizar varias necesidades empresariales. Responsabilidades Dirigir el análisis de NHLs en torno a todas las métricas de redes sociales Desarrollar paneles automatizados y entregables para varias audiencias diferentes, incluyendo C-level, equipo de medios sociales de la NHL y clubes de NHL Demostrar habilidades de narración basadas en datos crear y entregar presentaciones convincentes con imágenes sobresalientes a partes interesadas de alto nivel Translate aspectos técnicos del análisis y métricas en conocimientos accionables Mantener un profundo conocimiento de nuevas y emergentes plataformas en todo el espacio de los medios sociales Comprender tendencias de uso de las redes sociales, comportamiento, nuevas plataformas, actualizaciones metodológicas, definiciones de métricas y las métriques de cambio de las plataformas existentes Calificaciones Áreas de Conocimiento/Experiencia Requerida 5 Beneficios del almacenamiento e intercambio de información sobre redes sociales Los acuerdos entre grupos de interés avanzados (MVP, Waldex Talk, National Compliance Analytics) Incluyen competidores que trabajan con una gran capacidad de trabajo. Los empleados regulares y a tiempo completo: Tiempo para recargarse: Utilice nuestro generoso Tempos de descanso remunerado (PTO) para centrarse en su bienestar y garantizar un equilibrio saludable entre el trabajo y la vida personal. PTO incluye vacaciones pagadas, vacaciones, días personales y enfermos, además de un día extra libre por su cumpleaños. Capacidad para concentrarse en tu salud: Junto con salarios competitivos, la NHL ofrece beneficios sanitarios integrales a los empleados y sus dependientes elegibles a partir del primer día que trabajan con nosotros no hay período de espera. La NHL subvenciona una gran parte de los costos de las prestaciones sanitarias, por lo tanto su costo de cobertura médica, dental y jubilación es mínimo. RANGO DE SALARIO: $80-85K El salario básico real para un candidato exitoso se determinará en función de una variedad de factores relacionados con el trabajo, incluidos pero no limitados a: experiencia / capacitación, demandas del mercado y ubicación geográfica. Al solicitar, asegúrese de incluir una carta de presentación con sus expectativas salariales para este papel. Agradecemos a todos los solicitantes por su interés en esta oportunidad, sin embargo solo se pondrán en contacto con candidatos calificados seleccionados para una entrevista. NO E-MAILS O llamadas telefónicas PLEASE. Somos un empleador de igualdad de oportunidades, y todos los aspirantes cualificados recibirán consideración por empleo sin tener en cuenta la raza, color, religión, origen nacional, sexo, orientación sexual, edad, discapacidad, identidad de género, estatus matrimonial o veterano, u otra clase protegida.