Gray Media is hiring: MEDIA EXECUTIVE - WEAU in La Crosse
Gray Media, La Crosse, WI, United States, 54602
3 months ago Be among the first 25 applicants
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formerly known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets, reaching approximately 36% of US television households. The portfolio includes top-rated stations in 77 markets, and the largest Telemundo Affiliate group with 43 markets, totaling nearly 1.5 million Hispanic TV households. Gray Digital Media offers digital marketing strategies with advanced digital products and services. Other properties include Raycom Sports, Tupelo Media Group, PowerNation Studios, Assembly Atlanta, and Third Rail Studios.
About WEAU:
Gray Digital Media (GDM) is a leading full-service digital agency with a presence in over 114 markets across the USA. WEAU 13 News, the NBC affiliate in Eau Claire, Wisconsin, owned by Gray Media, covers 26 counties in Western Wisconsin and Southern Minnesota, and is a market leader in news, digital, and social media.
Job Summary/Description:
Gray Digital Media (GDM) and WEAU 13 News seek a sales professional for the Media Executive position. Responsibilities include developing and selling creative marketing solutions using digital and broadcast advertising, strategizing and negotiating multi-platform projects, and working independently to meet revenue goals. We offer a paid salary, benefits, PTO, and a commission structure that supports growth.
Responsibilities:
- Research and contact new businesses daily to build a prospect pipeline
- Analyze client needs to determine the best advertising strategies
- Prepare and present multi-platform advertising solutions using PowerPoint
- Collaborate internally to develop creative ad ideas
- Manage the sales process from prospecting to closing
- Use sales software for order entry, tracking, and proposals
Qualifications:
- 1-3 years sales or business development experience, preferred in media or marketing, but training will be provided
- Excellent communication skills
- Ability to work independently in a remote setting
- Creative problem-solving skills
- Ability to develop campaigns and motivate others
- Desire to understand client businesses
- Willingness to learn about advertising, marketing, TV, and digital media
- Experience with digital products like display/video ads, social media, streaming, SEM, SEO
- Proficiency in PowerPoint and MS Office
- Valid driver's license and meeting Gray's driving requirements
If interested, apply at https://gray.tv/careers#currentopenings, search by job title or station, and upload your resume, cover letter, and references. Current employees should apply via the Gray-TV UltiPro portal.
Gray Media is a drug-free workplace and an equal opportunity employer. They encourage vaccination against COVID-19.
Additional Info:
- Seniority level: Entry level
- Employment type: Full-time
- Job function: Marketing, Public Relations, Writing/Editing
- Industries: Broadcast Media Production and Distribution