TransPerfect
Product Marketing Lead - TransPerfect Legal
TransPerfect, Chicago, Illinois, United States, 60290
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TransPerfect Legal is seeking a
Product Marketing Lead
to own the go-to-market strategy and execution for
Reef , our next-generation eDiscovery platform. This role will be the connective tissue between product, sales, digital marketing, and client-facing teams—driving awareness, lead generation, and pipeline acceleration through full-funnel marketing and targeted enablement programs. This is a high-impact, cross-functional role with ownership of messaging, campaigns, content strategy, and internal stakeholder engagement. You’ll be responsible for driving SQLs, enabling legal sales teams, and ensuring the Reef brand is recognized and trusted across the legal tech landscape. Responsibilities: Develop and execute the
go-to-market strategy
for Reef, aligning product launches, campaigns, and messaging to business goals and pipeline targets. Lead the development of
positioning statements, buyer personas, value propositions, and competitive differentiation —tailored to law firms, corporate legal departments, and litigation support professionals. Design and run
full-funnel campaigns
in collaboration with digital marketing—developing integrated programs that generate leads, nurture prospects, and drive sales-qualified opportunities. Partner with sales leadership to align messaging to active deals and pipeline priorities, supporting cross-sell and expansion initiatives. Own the creation and management of
sales enablement content , including pitch decks, ebrochures, product fact sheets, ROI calculators, demo videos, and objection-handling resources. Lead the collection and creation of
customer proof points , including testimonials, case studies, and client-led content in collaboration with client success and sales. Analyze competitor positioning, pricing strategies, and go-to-market tactics to inform Reef’s messaging and market posture. Act as the strategic marketing partner to the Reef product team, contributing insights that inform roadmap planning, new feature prioritization, and product-market fit. Maintain up-to-date go-to-market documentation in a centralized, accessible format to support sales and marketing teams. Collaborate with the events team to shape Reef’s presence at industry trade shows, legal tech summits, webinars, and workshops—ensuring high-impact messaging and lead-gen outcomes. Build and maintain strong relationships with internal stakeholders, securing buy-in, sourcing subject matter expertise, and generating internal momentum for strategic marketing initiatives. Establish
engagement programs
(office hours, webinars, user roundtables, etc.) that increase brand visibility, seed content production, and create marketing feedback loops. Track campaign performance and sales feedback to iterate, optimize, and report on marketing effectiveness at every funnel stage. Requirements: 5+ years of product marketing experience, with at least 2 years in legal tech, eDiscovery, litigation services, or compliance software. Proven success planning and executing
lead generation and sales enablement programs
for enterprise or regulated industries. Deep understanding of legal workflows, litigation timelines, and buyer personas in corporate legal and law firm environments. Strong content planning and storytelling skills, with experience creating materials that directly support the sales cycle. Experience working cross-functionally with product, sales, operations, and digital marketing teams. Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce) and basic campaign performance metrics. Confident presenter and collaborator—capable of gaining stakeholder alignment, articulating complex ideas, and leading cross-team efforts. By applying, I confirm I have read and accept TransPerfect's Privacy Policy: https://www.transperfect.com/about/data-privacy-recruiting Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Marketing Industries Translation and Localization Referrals increase your chances of interviewing at TransPerfect by 2x Get notified about new Product Marketing Specialist jobs in
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Product Marketing Lead
to own the go-to-market strategy and execution for
Reef , our next-generation eDiscovery platform. This role will be the connective tissue between product, sales, digital marketing, and client-facing teams—driving awareness, lead generation, and pipeline acceleration through full-funnel marketing and targeted enablement programs. This is a high-impact, cross-functional role with ownership of messaging, campaigns, content strategy, and internal stakeholder engagement. You’ll be responsible for driving SQLs, enabling legal sales teams, and ensuring the Reef brand is recognized and trusted across the legal tech landscape. Responsibilities: Develop and execute the
go-to-market strategy
for Reef, aligning product launches, campaigns, and messaging to business goals and pipeline targets. Lead the development of
positioning statements, buyer personas, value propositions, and competitive differentiation —tailored to law firms, corporate legal departments, and litigation support professionals. Design and run
full-funnel campaigns
in collaboration with digital marketing—developing integrated programs that generate leads, nurture prospects, and drive sales-qualified opportunities. Partner with sales leadership to align messaging to active deals and pipeline priorities, supporting cross-sell and expansion initiatives. Own the creation and management of
sales enablement content , including pitch decks, ebrochures, product fact sheets, ROI calculators, demo videos, and objection-handling resources. Lead the collection and creation of
customer proof points , including testimonials, case studies, and client-led content in collaboration with client success and sales. Analyze competitor positioning, pricing strategies, and go-to-market tactics to inform Reef’s messaging and market posture. Act as the strategic marketing partner to the Reef product team, contributing insights that inform roadmap planning, new feature prioritization, and product-market fit. Maintain up-to-date go-to-market documentation in a centralized, accessible format to support sales and marketing teams. Collaborate with the events team to shape Reef’s presence at industry trade shows, legal tech summits, webinars, and workshops—ensuring high-impact messaging and lead-gen outcomes. Build and maintain strong relationships with internal stakeholders, securing buy-in, sourcing subject matter expertise, and generating internal momentum for strategic marketing initiatives. Establish
engagement programs
(office hours, webinars, user roundtables, etc.) that increase brand visibility, seed content production, and create marketing feedback loops. Track campaign performance and sales feedback to iterate, optimize, and report on marketing effectiveness at every funnel stage. Requirements: 5+ years of product marketing experience, with at least 2 years in legal tech, eDiscovery, litigation services, or compliance software. Proven success planning and executing
lead generation and sales enablement programs
for enterprise or regulated industries. Deep understanding of legal workflows, litigation timelines, and buyer personas in corporate legal and law firm environments. Strong content planning and storytelling skills, with experience creating materials that directly support the sales cycle. Experience working cross-functionally with product, sales, operations, and digital marketing teams. Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce) and basic campaign performance metrics. Confident presenter and collaborator—capable of gaining stakeholder alignment, articulating complex ideas, and leading cross-team efforts. By applying, I confirm I have read and accept TransPerfect's Privacy Policy: https://www.transperfect.com/about/data-privacy-recruiting Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Marketing Industries Translation and Localization Referrals increase your chances of interviewing at TransPerfect by 2x Get notified about new Product Marketing Specialist jobs in
Chicago, IL . Chicago, IL $60,000.00-$70,000.00 2 days ago Chicago, IL $80,000.00-$100,000.00 2 weeks ago Chicago, IL $143,300.00-$214,900.00 6 days ago Chicago, IL $143,300.00-$214,900.00 2 days ago Chicago, IL $98,140.00-$125,130.00 1 week ago Chicago, IL $150,000.00-$200,000.00 1 day ago United States $96,000.00-$132,000.00 1 week ago Chicago, IL $102,800.00-$164,400.00 1 day ago Chicago, IL $100,000.00-$120,000.00 2 weeks ago Chicago, IL $118,400.00-$148,000.00 1 week ago Chicago, IL $75,000.00-$100,000.00 2 weeks ago Chicago, IL $60,000.00-$80,000.00 2 weeks ago United States $116,000.00-$159,500.00 1 week ago Senior Manager, Customer Growth Marketing
United States $140,000.00-$192,500.00 2 days ago Chicago, IL $80,000.00-$90,000.00 1 month ago Chicago, IL $65,000.00-$75,000.00 4 months ago Chicago, IL $85,000.00-$90,000.00 3 weeks ago Chicago, IL $65,000.00-$85,000.00 1 month ago Chicago, IL $112,425.00-$157,395.00 1 week ago Chicago, IL $55,000.00-$85,000.00 4 weeks ago Chicago, IL $110,000.00-$130,000.00 1 day ago Product Marketing Specialist - TransPerfect GlobalLink TMS
Chicago, IL $90,000.00-$110,000.00 2 days ago Chicago, IL $100,000.00-$130,000.00 3 days ago Chicago, IL $60,000.00-$70,000.00 2 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr