Implaion Recruiting
Lifecycle Marketing Associate - Customer Engagement
Implaion Recruiting, Houston, Texas, United States, 77246
About the job Lifecycle Marketing Associate - Customer Engagement
Lifecycle Marketing Associate - Customer Engagement
Why This Role Exists
A mission-driven consumer services company is seeking a Lifecycle Marketing Associate to help deepen customer relationships through strategic, personalized communication. The Engagement & Retention team focuses on understanding customer needs and delivering timely, relevant messaging that builds loyalty, encourages product adoption, and fosters long-term value.
This role supports efforts to
scale and refine the customer journey , using tools like promotions, incentives, and educational content to improve engagement and adoption of energy-related offerings. Youll also support brand trust initiatives that communicate the companys commitment to savings, sustainability, and responsible energy use.
Youll play a critical part in building smarter lifecycle campaignstesting new ideas, analyzing data, and helping shape the way customers engage with the company across their lifecycle. This is a collaborative role that interfaces with creative, product, analytics, and marketing teams to make an immediate impact.
What Youll Do
Design and execute lifecycle marketing campaigns that increase engagement and product usage, leveraging incentives, promotions, and educational content. Run structured experiments to test new ways to drive adoption (e.g., incentive frameworks, feature promotion) and apply learnings to future campaigns. Collaborate cross-functionally with brand, product marketing, analytics, and creative teams to craft compelling messaging and campaign strategies. Support pilot programs for emerging channelsassisting with segmentation, messaging, and executional logistics. Build, test (QA), launch, and monitor campaigns across email, SMS, and other lifecycle channels, ensuring accurate delivery and high-quality user experience. Support CRM personalization strategy by using customer attributes and behavior to increase campaign relevance and performance. Ensure governance and compliance across all lifecycle communicationsincluding copy approval for regulated messaging and adherence to blackout periods. Partner with analytics to track campaign performance, report on KPIs, and identify opportunities for growth or optimization. What Youll Bring
3+ years of experience in lifecycle or CRM marketing, ideally within a
B2C digital, tech, or subscription environment . Hands-on experience with ESPs or lifecycle platforms (e.g., Iterable, Braze), and personalization tools (e.g., Moveable Ink). Demonstrated ability to plan, manage, and execute campaigns across multiple channels with a high level of attention to detail. Familiarity with campaign data analysis and optimization; comfortable using SQL, Python, or other analytics tools. Strong collaboration and communication skills; able to thrive in
ambiguous or fast-paced environments . Experience with customer segmentation, funnel strategy, or incentive-based engagement programs is a plus. A results-oriented, iterative mindset focused on testing, learning, and scaling what works. Success Metrics
Growth in net-new email leads (monthly volume and YoY growth). Lead-to-conversion rate improvement from lifecycle nurture campaigns. Increases in renewal conversion rate and renewal margin uplift. Lift in customer lifetime value (CLV) attributable to lifecycle marketing efforts. Automation coverage across 95% of active leads and customers. Lifecycle campaign reliability 99.5% (accurate delivery with zero critical errors per month).
Lifecycle Marketing Associate - Customer Engagement
Why This Role Exists
A mission-driven consumer services company is seeking a Lifecycle Marketing Associate to help deepen customer relationships through strategic, personalized communication. The Engagement & Retention team focuses on understanding customer needs and delivering timely, relevant messaging that builds loyalty, encourages product adoption, and fosters long-term value.
This role supports efforts to
scale and refine the customer journey , using tools like promotions, incentives, and educational content to improve engagement and adoption of energy-related offerings. Youll also support brand trust initiatives that communicate the companys commitment to savings, sustainability, and responsible energy use.
Youll play a critical part in building smarter lifecycle campaignstesting new ideas, analyzing data, and helping shape the way customers engage with the company across their lifecycle. This is a collaborative role that interfaces with creative, product, analytics, and marketing teams to make an immediate impact.
What Youll Do
Design and execute lifecycle marketing campaigns that increase engagement and product usage, leveraging incentives, promotions, and educational content. Run structured experiments to test new ways to drive adoption (e.g., incentive frameworks, feature promotion) and apply learnings to future campaigns. Collaborate cross-functionally with brand, product marketing, analytics, and creative teams to craft compelling messaging and campaign strategies. Support pilot programs for emerging channelsassisting with segmentation, messaging, and executional logistics. Build, test (QA), launch, and monitor campaigns across email, SMS, and other lifecycle channels, ensuring accurate delivery and high-quality user experience. Support CRM personalization strategy by using customer attributes and behavior to increase campaign relevance and performance. Ensure governance and compliance across all lifecycle communicationsincluding copy approval for regulated messaging and adherence to blackout periods. Partner with analytics to track campaign performance, report on KPIs, and identify opportunities for growth or optimization. What Youll Bring
3+ years of experience in lifecycle or CRM marketing, ideally within a
B2C digital, tech, or subscription environment . Hands-on experience with ESPs or lifecycle platforms (e.g., Iterable, Braze), and personalization tools (e.g., Moveable Ink). Demonstrated ability to plan, manage, and execute campaigns across multiple channels with a high level of attention to detail. Familiarity with campaign data analysis and optimization; comfortable using SQL, Python, or other analytics tools. Strong collaboration and communication skills; able to thrive in
ambiguous or fast-paced environments . Experience with customer segmentation, funnel strategy, or incentive-based engagement programs is a plus. A results-oriented, iterative mindset focused on testing, learning, and scaling what works. Success Metrics
Growth in net-new email leads (monthly volume and YoY growth). Lead-to-conversion rate improvement from lifecycle nurture campaigns. Increases in renewal conversion rate and renewal margin uplift. Lift in customer lifetime value (CLV) attributable to lifecycle marketing efforts. Automation coverage across 95% of active leads and customers. Lifecycle campaign reliability 99.5% (accurate delivery with zero critical errors per month).