SEO Specialist Job at Software Finder Careers in Spokane

We are seeking a detail-oriented and analytical SEO Specialist to join our growing digital team. In this role, you will be responsible for executing on-page, off-page, and technical SEO strategies to improve organic search performance. You’ll work closely with the SEO Team Lead, content creators, designers, developers, and the off-page team to implement best practices and drive measurable growth.

Key Responsibilities

• On-Page & Technical SEO
  

• Conduct keyword research, competitor analysis, and semantic keyword clustering to identify optimization opportunities.

• Optimize website content, metadata, headings, internal linking, and image SEO based on semantic SEO best practices.

• Monitor and resolve technical issues affecting SEO such as crawl errors, broken links, and page speed issues.

• Implement structured data/schema markup where applicable.

• Collaborate on the development and refinement of topical maps to support content planning and authority building.
  

• Content Optimization
  

• Work closely with the content team to ensure semantic SEO principles are followed during content creation.

• Perform content audits and optimize existing content to improve rankings, internal linking, and topical depth.

• Identify content gaps, suggest new topic ideas, and assist in building topical authority across key business categories.

• Support the development of pillar pages and cluster content based on topical map strategies.

• Analytics & Reporting
  

• Track and analyze website performance using tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush.

• Generate and deliver regular performance reports and insights to the SEO Team Lead.

• Monitor keyword rankings, traffic trends, and user engagement metrics.
  

• Collaboration with Off-Page Team
  

• Provide link acquisition requirements including target pages, anchor texts, and domain authority guidelines.

• Monitor the quality of acquired backlinks and ensure alignment with topical relevance and authority goals.

• Assist in backlink audits and disavow processes when needed.
  

• Ongoing SEO Maintenance
  

• Stay updated with the latest search engine algorithm updates, semantic search trends, and industry best practices.

• Continuously monitor website health and SEO performance, identifying issues and opportunities.

• Participate in continuous improvement of topical maps and knowledge graphs for improved indexing and authority.

Requirements

• 2–3 years of hands-on SEO experience (agency or in-house).

• Solid understanding of SEO fundamentals including keyword research, semantic SEO, content optimization, and technical SEO.

• Experience with SEO tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, etc.

• Ability to perform detailed audits and make actionable recommendations.

• Basic knowledge of HTML, CSS, and CMS platforms (e.g., WordPress).

• Strong analytical skills and attention to detail.

• Effective communication skills and the ability to work cross-functionally

Preferred Qualifications

• BBA, BSCS, or equivalent

• Experience in off-page SEO or working with link-building teams

• Familiarity with schema markup, Core Web Vitals, and other technical SEO elements

• Practical experience with topical authority building, semantic SEO, and topical map creation

• Experience in SEO for B2B and SaaS websites is a plus