Everdays
Come join Everdays: an emerging e-commerce platform that independent agents use to guide consumers to the perfect life insurance product that they can easily purchase 100% online.
As the Digital Performance Marketing Manager, you will play a critical role in driving Everdays' customer acquisition and insurance agent growth through expertly managed digital advertising
and CRM
campaigns. Reporting directly to the VP of Marketing, you will
be responsible for
the planning, execution, optimization, and reporting of paid media strategies across platforms like Google Ads and Meta Ads
(Facebook/Instagram
)
. A key part of this role involves ensuring seamless integration and
accurate
tracking
of paid media
into
our marketing automation/CRM platform (e.g., HubSpot) to measure ROI and
optimize
performance based on lead quality and conversion metrics. Responsibilities and duties: Plan, execute, and
optimize
paid advertising campaigns across digital channels, including Google Ads (Search, Display, Video) and Meta Ads (Facebook, Instagram), to drive customer
lead
acquisition and agent recruitment. Designing, implementing, managing, and
optimizing
automated workflows and processes within HubSpot CRM to nurture leads, segment audiences, improve data quality, align sales and marketing efforts, and
ultimately drive
measurable marketing performance and revenue
growth Conduct ongoing A/B testing of ad creatives, landing pages, audiences, and
CRM flows
to continuously improve campaign performance. Develop and manage audience targeting strategies based on data analysis and campaign goals. Implement and manage tracking mechanisms (e.g., pixels, UTM parameters) to ensure
accurate
data capture from ad platforms into our marketing automation/CRM system (e.g., HubSpot). Analyze campaign performance data within both ad platforms and the CRM, generating regular reports on key metrics (impressions, clicks, conversions, CPA, ROI) and
providing
actionable insights. Support the creation of compelling ad copy
and designs,
work
ing
with creative teams for necessary visual assets. Collaborate with marketing and sales teams to align advertising efforts with broader campaign goals and ensure effective lead handoff and nurturing processes. Stay
up-to-date
with the latest trends and best practices in digital advertising, paid media platforms, and marketing technology integrations. Manage campaign budgets effectively to maximize ROI and achieve target Cost Per Acquisition (CPA) / Cost Per Lead (CPL). Required qualifications and skills: 5
+ years of hands-on experience managing performance-focused digital advertising campaigns, specifically with Google Ads and Meta Ads platforms. 2+ years supporting the development of effective ad copy and designs, including working with creative partners for visuals
. Bachelor's degree in business marketing, communications, or related fiel
d Proven
track record
of achieving lead generation, customer acquisition, or agent recruitment goals through paid media. A
multi-tasking
leadership approach (not just executional) to
marketing automation/CRM platforms (e.g., HubSpot), including experience with campaign tracking, lead scoring, attribution modeling, and reporting. Strong analytical skills with the ability to interpret data from multiple sources (ad platforms, analytics tools, CRM) and translate it into actionable insights. Experience with A/B testing methodologies and conversion rate optimization (CRO). Solid understanding of tracking pixels, conversion APIs, UTM parameters, and digital advertising attribution models. Exceptional organizational skills with the ability to manage multiple projects at one time. Ability to shift projects and strategies to meet the changing landscape in a fast-paced, dynamic environment. Solid
inter
personal communication skills and the ability to build collaborative relationships across various teams. Compensation We offer a competitive salary, benefits, and many
perks
. Exact compensation may vary based on skills, and experience, but we want to pay a high salary for this role because we want the best person! About Everdays Everdays is an equal opportunity employer that has team members from all over the world.
We're
united in our quest for meaningful work and a passion to create something of real value. Like what
you're
seeing? We
can't
wait to meet you! To see us in action, check out
http://www.everdays.com
#J-18808-Ljbffr
and CRM
campaigns. Reporting directly to the VP of Marketing, you will
be responsible for
the planning, execution, optimization, and reporting of paid media strategies across platforms like Google Ads and Meta Ads
(Facebook/Instagram
)
. A key part of this role involves ensuring seamless integration and
accurate
tracking
of paid media
into
our marketing automation/CRM platform (e.g., HubSpot) to measure ROI and
optimize
performance based on lead quality and conversion metrics. Responsibilities and duties: Plan, execute, and
optimize
paid advertising campaigns across digital channels, including Google Ads (Search, Display, Video) and Meta Ads (Facebook, Instagram), to drive customer
lead
acquisition and agent recruitment. Designing, implementing, managing, and
optimizing
automated workflows and processes within HubSpot CRM to nurture leads, segment audiences, improve data quality, align sales and marketing efforts, and
ultimately drive
measurable marketing performance and revenue
growth Conduct ongoing A/B testing of ad creatives, landing pages, audiences, and
CRM flows
to continuously improve campaign performance. Develop and manage audience targeting strategies based on data analysis and campaign goals. Implement and manage tracking mechanisms (e.g., pixels, UTM parameters) to ensure
accurate
data capture from ad platforms into our marketing automation/CRM system (e.g., HubSpot). Analyze campaign performance data within both ad platforms and the CRM, generating regular reports on key metrics (impressions, clicks, conversions, CPA, ROI) and
providing
actionable insights. Support the creation of compelling ad copy
and designs,
work
ing
with creative teams for necessary visual assets. Collaborate with marketing and sales teams to align advertising efforts with broader campaign goals and ensure effective lead handoff and nurturing processes. Stay
up-to-date
with the latest trends and best practices in digital advertising, paid media platforms, and marketing technology integrations. Manage campaign budgets effectively to maximize ROI and achieve target Cost Per Acquisition (CPA) / Cost Per Lead (CPL). Required qualifications and skills: 5
+ years of hands-on experience managing performance-focused digital advertising campaigns, specifically with Google Ads and Meta Ads platforms. 2+ years supporting the development of effective ad copy and designs, including working with creative partners for visuals
. Bachelor's degree in business marketing, communications, or related fiel
d Proven
track record
of achieving lead generation, customer acquisition, or agent recruitment goals through paid media. A
multi-tasking
leadership approach (not just executional) to
marketing automation/CRM platforms (e.g., HubSpot), including experience with campaign tracking, lead scoring, attribution modeling, and reporting. Strong analytical skills with the ability to interpret data from multiple sources (ad platforms, analytics tools, CRM) and translate it into actionable insights. Experience with A/B testing methodologies and conversion rate optimization (CRO). Solid understanding of tracking pixels, conversion APIs, UTM parameters, and digital advertising attribution models. Exceptional organizational skills with the ability to manage multiple projects at one time. Ability to shift projects and strategies to meet the changing landscape in a fast-paced, dynamic environment. Solid
inter
personal communication skills and the ability to build collaborative relationships across various teams. Compensation We offer a competitive salary, benefits, and many
perks
. Exact compensation may vary based on skills, and experience, but we want to pay a high salary for this role because we want the best person! About Everdays Everdays is an equal opportunity employer that has team members from all over the world.
We're
united in our quest for meaningful work and a passion to create something of real value. Like what
you're
seeing? We
can't
wait to meet you! To see us in action, check out
http://www.everdays.com
#J-18808-Ljbffr