SEO Strategist - Senior Job at iNET-Web in Waukesha

Responsibilities

• Infer likely successful content strategies from tools like Search Console, Google Analytics, SEMrush, etc. (SEO Marketer)
• Communicate content strategies with stakeholders (clients and internal teams) and obtain approvals (Digital Marketing Manager)
• Develop templates or oversee content development with in-house copywriters (SEO Specialist)
• Identify budget-effective tasks for junior SEO team members and interns (SEO Analyst)
• Build consensus with in-house design, development, and programming teams to achieve top-ranking, lead-generating content (SEO Manager)
• Report KPIs (using Data Studio dashboards and custom rank tracking) and adjust strategies based on results (Online Business Development)

Requirements

• Proven success in generating results with measurable KPIs and causal lead increases
• Experience with Google Analytics, Data Studio, and/or Search Console
• Excellent communication skills to build consensus with clients
• Ability to strategize for meaningful results and demonstrate success with data
• Strong problem-solving skills with meticulous attention to detail

Benefits

• Paid time off
• Voluntary overtime (@ time-and-a-half pay)
• Health insurance
• Dental insurance
• HSA option
• Paid half-hour lunch (8 hours work = 8 hours pay)
• Corporate-sponsored Lifetime Fitness membership
• Local small-batch coffee on tap
• Be your own boss
• Interact with successful business owners
• A family-first company culture

Description

As a senior SEO specialist, you will be accountable for content quality to satisfy high-intent queries from qualified leads. Data-driven decision making is essential. You don't need to be a coder but should be able to communicate effectively with developers and programmers. You will collaborate with approximately 50 copywriters, digital marketers, graphic designers, videographers, front-end developers, and programmers to fulfill our mission: Improving the Economy One Business at a Time with Profit Generating Websites. Go capitalism! Our team also includes server admins and onsite technicians who double as in-house IT. See photos of the team. We have a history of working closely with small business owners. Now, as a full-service marketing agency, we place more radio and podcast ads than anyone in Wisconsin. As our clients grow, we collaborate more with digitally literate in-house teams. The next phase in our growth emphasizes ownership mindset and culture fit. We seek a self-starter who enjoys interacting daily with successful clients and colleagues, takes feedback well, and is responsible and self-managed. You will be expected to troubleshoot, improvise, and make decisions independently to overcome issues, not pass the buck.

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