Senior Marketing Manager
Serenity Mental Health Centers, Sandy Springs, Georgia, United States
About Serenity
At Serenity Mental Health Centers, we provide cutting-edge, compassionate psychiatric care to individuals across the country. With 30+ locations and growing, our mission is to revolutionize how people receive help for anxiety, depression, ADHD, PTSD, and more. We’re looking for a
Senior Marketing Manager
who’s passionate about storytelling, growth strategy, and leading integrated campaigns that change lives. What You’ll Do
Champion a
test-and-learn culture
across the marketing team; launch bold experiments rooted in data. Identify
emerging content formats, messaging angles , and untapped channels that drive breakthrough performance. Propose new campaign concepts that support both
revenue growth
and
mental health awareness . Own the strategy and execution of
multi-channel, full-funnel marketing campaigns
(digital, social, email, & TV) Drive both
brand equity
and
patient acquisition
through cohesive messaging, visuals, and channel optimization. Write clear briefs and manage timelines and feedback loops with internal & external creative teams. Use data to guide every phase: concept, targeting, launch, and iteration. Build dashboards and deliver reports tied to
KPIs
(leads, patient bookings, CPL, cost per acquisition (CAC), and ROI Mentor team managers and foster collaboration across the team. Build and refine repeatable workflows that improve
speed to launch , campaign quality, and internal communication. Serve as the go-to lead for
urgent pivots ,
new clinic launches , and
real-time patient outreach efforts 6–10 years of experience in
integrated marketing
or
demand generation , ideally in
healthcare ,
B2C , or
multi-location brands . Experience leading full-funnel campaigns across digital and traditional channels. Strong background in performance marketing (Google Ads, Meta), marketing automation (HubSpot or similar), SEO, programmatic & CCTV platforms, and analytics (Google Analytics, Power BI, etc). Proven success managing internal and external team members while communicating effectively withstakeholders. Exceptional
writing and storytelling skills
with a creative and strategic mindset. Analytical and KPI-driven with the ability to turn insights into campaigns that scale. Bachelor's degree in Marketing, Communications, Business, or related field (MBA a plus). Competitive salary + performance-based bonus 90% company-paid Medical, Dental, Vision (including family members) 401(k) with company match Generous 20 days of paid time off (PTO) Hybrid flexibility (M/T/TH in-office) Culture of empathy, curiosity, and high performance Mission-driven work:
Lead marketing initiatives that directly support mental health awareness and advance Serenity’s reputation for compassionate care. Growth and impact:
You’ll shape strategy across digital, print, and community channels empowering us to reach more patients in need. Collaborative environment:
Join a growing team of professionals dedicated to innovation, mental wellness, and measurable outcomes.
#J-18808-Ljbffr
At Serenity Mental Health Centers, we provide cutting-edge, compassionate psychiatric care to individuals across the country. With 30+ locations and growing, our mission is to revolutionize how people receive help for anxiety, depression, ADHD, PTSD, and more. We’re looking for a
Senior Marketing Manager
who’s passionate about storytelling, growth strategy, and leading integrated campaigns that change lives. What You’ll Do
Champion a
test-and-learn culture
across the marketing team; launch bold experiments rooted in data. Identify
emerging content formats, messaging angles , and untapped channels that drive breakthrough performance. Propose new campaign concepts that support both
revenue growth
and
mental health awareness . Own the strategy and execution of
multi-channel, full-funnel marketing campaigns
(digital, social, email, & TV) Drive both
brand equity
and
patient acquisition
through cohesive messaging, visuals, and channel optimization. Write clear briefs and manage timelines and feedback loops with internal & external creative teams. Use data to guide every phase: concept, targeting, launch, and iteration. Build dashboards and deliver reports tied to
KPIs
(leads, patient bookings, CPL, cost per acquisition (CAC), and ROI Mentor team managers and foster collaboration across the team. Build and refine repeatable workflows that improve
speed to launch , campaign quality, and internal communication. Serve as the go-to lead for
urgent pivots ,
new clinic launches , and
real-time patient outreach efforts 6–10 years of experience in
integrated marketing
or
demand generation , ideally in
healthcare ,
B2C , or
multi-location brands . Experience leading full-funnel campaigns across digital and traditional channels. Strong background in performance marketing (Google Ads, Meta), marketing automation (HubSpot or similar), SEO, programmatic & CCTV platforms, and analytics (Google Analytics, Power BI, etc). Proven success managing internal and external team members while communicating effectively withstakeholders. Exceptional
writing and storytelling skills
with a creative and strategic mindset. Analytical and KPI-driven with the ability to turn insights into campaigns that scale. Bachelor's degree in Marketing, Communications, Business, or related field (MBA a plus). Competitive salary + performance-based bonus 90% company-paid Medical, Dental, Vision (including family members) 401(k) with company match Generous 20 days of paid time off (PTO) Hybrid flexibility (M/T/TH in-office) Culture of empathy, curiosity, and high performance Mission-driven work:
Lead marketing initiatives that directly support mental health awareness and advance Serenity’s reputation for compassionate care. Growth and impact:
You’ll shape strategy across digital, print, and community channels empowering us to reach more patients in need. Collaborative environment:
Join a growing team of professionals dedicated to innovation, mental wellness, and measurable outcomes.
#J-18808-Ljbffr