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Intuit

Staff Lifecycle Marketing Manager

Intuit, San Diego, California, United States, 92189

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Staff Lifecycle Marketing Manager

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Intuit Overview At Intuit, our mission is powering prosperity around the world. We build intuitive web, mobile, and cloud solutions that generate more money, more time, and more confidence for 46+ million people. Leveraging big data insights, machine learning, and powerful automation, we help consumers, small business owners, and the self-employed achieve their dreams of prosperity.

Intuit’s Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve the success of small businesses in the U.S., addressing needs from invoicing to payroll, accounting, payments, and lending.

As a Lifecycle Marketing Manager on the Growth Marketing team, you will be responsible for designing and executing end-to-end campaign strategies, collaborating with operations and analytics teams, to drive revenue and customer engagement. You will work with cross-functional partners to build targeted, integrated campaigns within the QuickBooks platform.

**What you'll bring** 5+ years of CRM marketing experience in B2C or B2B digital marketing Strong analytical skills to interpret data sources, triggers, and campaign performance Experience managing lifecycle email campaigns for SaaS products Ability to adapt quickly and manage multiple projects Excellent communication and influencing skills Proficiency with project management and data analysis tools (e.g., GitHub, JIRA, Tableau) Bachelor’s Degree required

**How you will lead** Design and manage customer journey campaigns across multiple channels Identify key insights and KPIs to optimize strategies Collaborate with marketing, product, and analytics teams to execute campaigns and analyze results Manage campaign automation in tools like Campaign Manager, Braze, or Eloqua Intuit offers a competitive compensation package including base salary, bonuses, equity rewards, and benefits. The base pay range varies by location: Bay Area, CA: $158,000 - $213,500 Southern California: $150,500 - $203,500

This position is eligible for additional incentives and benefits as per company policies.

Seniority level

Mid-Senior level Employment type

Full-time Job function

Marketing and Sales Industries

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