SoFi
Join to apply for the
Product Marketing Manager, SoFi Pay
role at
SoFi Join to apply for the
Product Marketing Manager, SoFi Pay
role at
SoFi Get AI-powered advice on this job and more exclusive features. This range is provided by SoFi. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range
$89,600.00/yr - $168,000.00/yr Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, were changing the way people think about and interact with personal finance.
Were a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and were at the forefront. Were proud to come to work every day knowing that what we do has a direct impact on peoples lives, with our core values guiding us every step of the way.
Join us to invest in yourself, your career, and the financial world.
The role
Were seeking a data-driven and growth-oriented
Product Marketing Manager
to lead the marketing strategy for SoFi Pay - a new product capability that enables our members to send money internationally and be converted into its local currency. This role will play a pivotal role in helping to define the value proposition and go-to-market (GTM) plan for acquiring new members and deepening usage of the feature. Youll collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize our messaging, positioning, and channel mix to drive strong business outcomes. This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to drive the next stage of SoFis growth. .
What youll do:
Drive SoFi Pays growth by leading cross-functional and cross-channel teams to drive acquisition and engagement of the feature Develop, own, and iterate on future country launches Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels. Collaborate with product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage Partner with the Brand & PR team to drive awareness via upper funnel marketing
What youll need:
5+ years of Product Marketing and/or Growth Marketing experience Growth: Direct experience driving rapid growth for a financial technology product Strategy and Execution: Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes Customer Insights: Experience in leading quantitative and qualitative customer research and distilling it into actionable insights Analytics: Use data to drive strategy, execution, and optimization Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things) Flexibility: Problem-solve in a fast-paced, self-driven environment
Compensation And Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidates experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our
Benefits at SoFi
page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
Seniority level
Seniority level
Not Applicable Employment type
Employment type
Full-time Job function
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Product Marketing Manager, SoFi Pay
role at
SoFi Join to apply for the
Product Marketing Manager, SoFi Pay
role at
SoFi Get AI-powered advice on this job and more exclusive features. This range is provided by SoFi. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range
$89,600.00/yr - $168,000.00/yr Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, were changing the way people think about and interact with personal finance.
Were a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and were at the forefront. Were proud to come to work every day knowing that what we do has a direct impact on peoples lives, with our core values guiding us every step of the way.
Join us to invest in yourself, your career, and the financial world.
The role
Were seeking a data-driven and growth-oriented
Product Marketing Manager
to lead the marketing strategy for SoFi Pay - a new product capability that enables our members to send money internationally and be converted into its local currency. This role will play a pivotal role in helping to define the value proposition and go-to-market (GTM) plan for acquiring new members and deepening usage of the feature. Youll collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize our messaging, positioning, and channel mix to drive strong business outcomes. This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to drive the next stage of SoFis growth. .
What youll do:
Drive SoFi Pays growth by leading cross-functional and cross-channel teams to drive acquisition and engagement of the feature Develop, own, and iterate on future country launches Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels. Collaborate with product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage Partner with the Brand & PR team to drive awareness via upper funnel marketing
What youll need:
5+ years of Product Marketing and/or Growth Marketing experience Growth: Direct experience driving rapid growth for a financial technology product Strategy and Execution: Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes Customer Insights: Experience in leading quantitative and qualitative customer research and distilling it into actionable insights Analytics: Use data to drive strategy, execution, and optimization Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things) Flexibility: Problem-solve in a fast-paced, self-driven environment
Compensation And Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidates experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our
Benefits at SoFi
page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
Seniority level
Seniority level
Not Applicable Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Referrals increase your chances of interviewing at SoFi by 2x Get notified about new Product Marketing Manager jobs in
San Francisco, CA . San Francisco, CA $143,300.00-$214,900.00 2 days ago San Francisco, CA $128,000.00-$186,000.00 5 days ago San Francisco, CA $143,300.00-$214,900.00 2 weeks ago San Francisco, CA $120,000.00-$130,000.00 6 days ago San Francisco, CA $135,000.00-$150,000.00 1 month ago San Francisco, CA $135,000.00-$150,000.00 1 month ago Instagram Global Consumer Brand Marketing Manager
San Francisco, CA $150,000.00-$211,000.00 2 days ago Product Marketing Manager I, Sustainability
San Francisco, CA $135,000.00-$150,000.00 1 day ago San Francisco, CA $133,200.00-$183,600.00 2 weeks ago Product Marketing Manager, Horizon Engagement
Sr. Manager, Brand & Commercial Strategy
San Francisco, CA $96,600.00-$146,200.00 3 weeks ago Marketing Manager, Brand Marketing, Fragrance
Associate Manager, Global Product Marketing - NBA 2K
San Francisco, CA $158,000.00-$223,000.00 7 hours ago San Francisco, CA $128,000.00-$186,000.00 47 minutes ago Product Marketing Manager - Wearables, Trust
San Francisco, CA $158,000.00-$223,000.00 7 hours ago Director, Global Head of Brand Marketing - Facebook
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Senior Brand Manager, Global e.l.f. Cosmetics
Oakland, CA $110,000.00-$140,000.00 2 weeks ago San Francisco, CA $108,000.00-$120,000.00 2 weeks ago San Francisco, CA $158,000.00-$223,000.00 7 hours ago San Francisco, CA $157,600.00-$236,400.00 2 weeks ago San Francisco, CA $170,000.00-$190,000.00 6 days ago San Francisco, CA $122,000.00-$176,000.00 2 weeks ago San Francisco, CA $170,000.00-$200,000.00 2 weeks ago San Francisco, CA $158,000.00-$223,000.00 2 weeks ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr