PR & Marketing Manager Job at JAC Recruitment in Santa Ana

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Position Summary

A Japanese entertainment company is seeking a PR & Marketing Manager to lead campaigns, manage media and partner relations, and grow brand presence—especially in the gaming space. Ideal candidates have hands-on marketing experience and a strong understanding of gamer culture.

Position Summary

A Japanese entertainment company is seeking a PR & Marketing Manager to lead campaigns, manage media and partner relations, and grow brand presence—especially in the gaming space. Ideal candidates have hands-on marketing experience and a strong understanding of gamer culture.

Responsibilities

• Develop comprehensive marketing communication strategies, including objectives, budgeting, and tactical plans.
• Execute marketing initiatives and monitor their progress and effectiveness.
• Evaluate the impact of implemented marketing strategies through performance analysis.
• Define key performance indicators (KPIs) aligned with the marketing strategy.
• Build and nurture relationships with media representatives, influencers, and press contacts.
• Collect and analyze performance metrics to manage and report on KPIs.
• Assess the success of campaigns across earned and paid media channels.
• Maintain strong partnerships with first-party collaborators to ensure access to necessary resources.
• Coordinate with external PR agencies and internal PR teams within distribution partners.
• Craft engaging content for press releases, articles, and promotional materials.
• Lead the development and execution of social media strategies and content.
• Monitor market trends and competitor activities to identify growth opportunities.
• Supervise and support a team of marketing and PR professionals, offering mentorship and performance evaluations.
  
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, or a related discipline from an accredited four-year institution, or equivalent experience with 5+ years in the entertainment or gaming industry.
• Well-established connections with traditional and/or digital media platforms.
• Excellent verbal and written communication skills, with strong presentation abilities.
• Highly organized with a keen eye for meeting deadlines and managing budgets effectively.
• Proficient in using productivity tools such as Google Workspace and Microsoft Office Suite.
• Willing and able to travel internationally multiple times per year.
  
  
  

BASE SALARY USD100,000-120,000 (DOE)

LOCATION Santa Ana, CA

WORK STYLE Hybrid (3 times/week in the office)

#countryUS

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Staffing and Recruiting

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