Vori
About Vori
Vori is a modern retail technology company transforming how independent grocers run their business. Our all-in-one operating system powers everything from point of sale to digital ordering, payments, and AI-driven inventory. Backed by top investors and growing rapidly, we’re building the future of retail infrastructure for the $1T grocery industry.
The Role
We’re looking for a world-class Product Marketing Lead to own the narrative, drive go-to-market for new product lines, and help 10x revenue in the next 12 months. This is a rare opportunity to shape how our product is positioned, launched, and sold across digital, field, and enterprise channels. You’ll be at the center of product, growth, sales, and brand—bringing clarity and acceleration to our next phase of scale.
What You’ll Do
Launch Strategy & Execution:
Drive GTM strategy for new product rollouts (e.g., AI inventory, mobile back office, e-shelf labels, fintech tools). Create and manage launch calendars, messaging playbooks, enablement, and campaigns. Partner with product, sales, and ops to bring offerings to market with precision. Messaging & Positioning:
Own Vori’s product narrative—clarifying value propositions, differentiators, and market fit across audiences. Translate complex features into clear customer stories. Develop sales decks, one-pagers, demo scripts, and case studies. Website & Conversion Optimization:
Lead redesign and optimization of Vori.com as a growth asset. Improve storytelling, user journey, and lead capture with product truth and buyer empathy. Revenue Growth Partner:
Build scalable frameworks to help sales and growth teams move faster and close better. Measure success via pipeline contribution, velocity, and revenue lift. Support pricing, upsell motions, and customer lifecycle marketing. What We’re Looking For 5–10 years in product marketing, ideally in B2B SaaS or fintech, with proven GTM ownership. Experience leading 0→1 or 1→n product launches and rallying cross-functional teams. Strategic communicator capable of writing compelling headlines and clear positioning documents. Growth-minded with a focus on funnels, experiments, and CAC:LTV metrics. Scrappy but strategic—willing to write blog posts or learn directly from users. Experience in vertical SaaS, retail tech, or marketplaces is a plus. Why Vori Mission-driven team building tech that helps local businesses thrive. Backed by top investors and advisors from Stripe, Uber, Palantir, and Toast. Real revenue, growth, and a massive market opportunity. An opportunity to shape not just marketing but the company’s future.
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Drive GTM strategy for new product rollouts (e.g., AI inventory, mobile back office, e-shelf labels, fintech tools). Create and manage launch calendars, messaging playbooks, enablement, and campaigns. Partner with product, sales, and ops to bring offerings to market with precision. Messaging & Positioning:
Own Vori’s product narrative—clarifying value propositions, differentiators, and market fit across audiences. Translate complex features into clear customer stories. Develop sales decks, one-pagers, demo scripts, and case studies. Website & Conversion Optimization:
Lead redesign and optimization of Vori.com as a growth asset. Improve storytelling, user journey, and lead capture with product truth and buyer empathy. Revenue Growth Partner:
Build scalable frameworks to help sales and growth teams move faster and close better. Measure success via pipeline contribution, velocity, and revenue lift. Support pricing, upsell motions, and customer lifecycle marketing. What We’re Looking For 5–10 years in product marketing, ideally in B2B SaaS or fintech, with proven GTM ownership. Experience leading 0→1 or 1→n product launches and rallying cross-functional teams. Strategic communicator capable of writing compelling headlines and clear positioning documents. Growth-minded with a focus on funnels, experiments, and CAC:LTV metrics. Scrappy but strategic—willing to write blog posts or learn directly from users. Experience in vertical SaaS, retail tech, or marketplaces is a plus. Why Vori Mission-driven team building tech that helps local businesses thrive. Backed by top investors and advisors from Stripe, Uber, Palantir, and Toast. Real revenue, growth, and a massive market opportunity. An opportunity to shape not just marketing but the company’s future.
#J-18808-Ljbffr