CreditAssociates is hiring: Digital Media Manager in Plano

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Job Title: Digital Marketing Manager

Location: Plano, TX

Employment Type: Full-Time

Experience Level: Manager (5+ years)

Join Us in Making a Difference

CreditAssociates, an industry-leading financial services company, is recruiting a hands-on, roll-up-your-sleeves Digital Marketing Manager. In this role, you are critical to our client’s success and the company’s ability to achieve our ambitious growth goals. With rising inflation, interest rates, and a looming recession, more people than ever need our help resolving their debt and achieving a debt-free life. This is what we live for—this is our purpose.

About The Role

We are looking for a strategic, customer-focused Digital Marketing Manager to lead go-to-market planning and execution across multiple channels. This role is ideal for someone with 5+ years of experience in product marketing or integrated marketing strategy, preferably in the financial services or debt relief space, who thrives on translating complex products into compelling, omnichannel campaigns that drive engagement and growth.

You’ll collaborate cross-functionally with Brand, Digital, CRM, and Sales teams to shape the positioning, messaging, and distribution of our solutions across the entire customer journey.

Key Responsibilities

• Develop and execute omnichannel go-to-market strategies that support campaign launches, enhancements, and ongoing customer engagement.
• Own brand positioning and messaging frameworks tailored for key segments, aligned with customer needs and competitive differentiation.
• Partner with Product Management to deeply understand the roadmap, value proposition, and customer impact of new features.
• Collaborate with Digital, Paid Media, and CRM teams to activate messaging across web, social, email, SMS, sales enablement, and more.
• Define and manage campaign strategy and execution timelines, ensuring consistent messaging and experience across touchpoints.
• Conduct customer and competitor research to inform product marketing strategy and identify market opportunities.
• Track and analyze campaign and channel performance to refine tactics, identify insights, and report on business impact.
  
  

Qualifications

• 5+ years of experience in product marketing, growth marketing, or go-to-market strategy, ideally in a financial services, debt relief, or highly regulated industry.
• Proven success developing and executing omnichannel marketing strategies across digital, CRM, sales, and owned channels.
• Strong strategic thinking paired with the ability to execute and manage multiple initiatives simultaneously.
• Exceptional written and verbal communication skills; able to craft positioning and messaging that resonates with diverse customer segments.
• Deep understanding of customer journey mapping, segmentation, and lifecycle marketing.
• Experience working cross-functionally with agency, sales, customer success, and analytics teams.
• Strong analytical skills and experience with tools like Google Analytics, Salesforce, or similar.
  
  

Preferred Qualifications

• Experience in B2C or hybrid B2C/B2B financial products (e.g., credit, lending, banking, insurance, debt relief).
• Familiarity with regulatory and compliance considerations in financial communications.
• Background in A/B testing, personalization strategies, measurement and analytics, and/or marketing automation.
  
  

What to Expect from CreditAssociates

• A mission, purpose, and culture-driven company — we believe life is lived better debt-free
• A company committed to developing and promoting our people from within
• Fast-track growth opportunities based on your learning curve and performance—not tenure
• Companywide functions include weekly lunches, recognition programs, and lifestyle events
• Excellent benefits including Medical, Dental, Vision, and company-paid Life Insurance
• Generous 401(k) plan with aggressive company match
• Flexible schedule that supports a positive work/life balance
• Convenient office location in Plano, TX
  
  

Come Join Us!

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

We are the premier debt resolution company, providing a fresh financial start for individuals struggling with overwhelming debt. We live our credo, Carpe Diem (“Seize the Day”), and do this daily. Our company’s growth directly reflects the passion and dedication of our various teams. If you are looking for a unique career opportunity in a dynamic, growing, and positively charged, high-performance culture—we urge you to consider joining our family. We reward success and hard work!

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Consumer Services and Financial Services

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