Digital Content Specialist Job at Dallas Bulls in Irving
Dallas Bulls, Irving, TX, United States, 75084
Dallas, United States | Posted on 06/01/2025
Parent Company: Arena Sports Group Holdings, LLC
Industry: Professional Sports (Arena Football)
Overview:
The Dallas Bulls are a professional arena football team proudly based in Dallas, Texas. As a founding franchise under Arena Sports Group Holdings, the Bulls were established in 2020 with the mission to bring high-energy, community-driven arena football to the heart of North Texas. The Bulls are slated to begin their 2026 season in the historic Fair Park Coliseum.
The organization is committed to delivering an exciting game-day experience for fans, offering affordable entertainment for families, and creating meaningful opportunities for young athletes, professionals, and local businesses to grow alongside the team.
Our Vision:
To become a premier arena football franchise known for innovation, community impact, and excellence on and off the field.
Core Areas of Focus:
Football Excellence: Building a competitive and entertaining team led by experienced coaches and standout athletes.
Community Engagement: Hosting youth clinics, school visits, and charitable events to stay deeply rooted in the Dallas community.
Fan Experience: Creating an electric, interactive atmosphere that blends sports, music, and entertainment at every home game.
Professional Development: Offering internships, career pathways, and industry exposure for students and emerging professionals.
Business Partnerships: Collaborating with local and national brands to drive visibility, engagement, and mutual growth.
Parent Organization – Arena Sports Group Holdings:
Arena Sports Group Holdings (ASGH) is a sports and entertainment company focused on acquiring, developing, and operating arena football franchises across the United States. ASGH was founded with the goal of redefining the arena football experience for a new generation of fans and building sustainable, community-focused teams in underserved sports markets.
Job Description
Job Title: Digital Content Specialist
Reports To: Social Media Manager / Director of Marketing
Position Type: Full-Time | Digital Media & Communications
Position Overview
The Dallas Bulls are seeking a creative and detail-driven Digital Content Specialist to develop, manage, and publish compelling content across the team’s digital platforms. This role plays a vital part in growing the team’s online presence, increasing fan engagement, and supporting marketing campaigns through web, email, and social media content.
Key Responsibilities
Create, curate, and manage written, graphic, and video content for digital channels (website, social media, email, app).
Update and maintain content on the official team website using a content management system (CMS).
Collaborate with marketing and creative teams to align content with brand voice and campaign goals.
Assist with planning and scheduling content calendars to support team events, games, and promotions.
Monitor content performance and provide insights and recommendations using analytics tools.
Ensure consistency in tone, messaging, and formatting across all digital platforms.
Assist with fan engagement strategies through interactive digital content, polls, contests, and highlights.
Stay current on digital trends and sports content strategies to keep the Bulls' presence fresh and competitive.
Qualifications
Bachelor’s degree in Digital Media, Communications, Journalism, Marketing, or related field.
2–3 years of experience in digital content creation, preferably in sports, entertainment, or media.
Strong writing and editing skills with a clear, engaging voice.
Experience with CMS platforms (e.g., WordPress, Drupal), email marketing tools, and analytics dashboards.
Basic knowledge of graphic design and video editing tools (Adobe Creative Suite, Canva, etc.).
Ability to work flexible hours, including nights, weekends, and game days.
Preferred Attributes
Passion for football and sports media.
Strong attention to detail and excellent time management skills.
Team-oriented with a collaborative spirit.