Public Relations Manager Job at Perennials and Sutherland LLC in Dallas

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Position: Public Relations Manager Location: Dallas

Reports to: Chief Marketing Officer

Summary/Objective

Perennials and Sutherland, LLC is one of the most respected and iconic names in the exclusively to-the-trade, luxury home furnishings, textiles and accessories market. Our company has dedicated over four decades to working with the very best in the design world to create and market truly unique and exquisite products. Everything we do and the elite clientele we serve are dedicated to making life more beautiful. Our people share a passion for creativity, design and art that is central to our daily lives. It’s not just what we do but what we love.

This position requires the ability to manage multiple projects, bring creative ideas and also refocus and re-prioritize as the need arises. The ideal candidate will have excellent communication and collaboration skills.

Key Responsibilities

• Cultivate relationships with national and regional media.
• Develop and manage a media contacts database.
• Complete monthly phone calls and e-mail communication in conjunction with editorial calendars to get placements of the company’s products.
• Solicit involvement in editorial features on a national, regional, and international basis.
• Write press releases, story proposals, and internal documents in support of strategic brand positioning.
• Write bios and backgrounds for company executives to support getting business editorial in related industry trade publications and mainstream media.
• Lead communication to the internal audience and influencers in the design community through social media.
• Act as the company’s online “eyes and ears” and respond online when appropriate.
• Participate in planning to develop solutions to combine PR activities with other marketing programs, such as showroom promotions and on site events, advertising, social media, etc.
• Develop Paid Media plan with print publications (inclusive of digital and event programming) including: writing the RFPs, negotiating rates, updating due date calendars and coordinating material submissions.
• Plan showroom events with designers, third party represented manufacturers and internal teams to represent our companies in the best light by coordinating with vendors to execute exquisite food, music, décor, invitations, etc. as well as RSVPs.
• Work with marketing team on social media strategy and post for the brands where appropriate.
• Develop relationships with influencers and negotiate paid and product deals in exchange for social media inclusion.
• Manage budget for events, media and other PR related cost items including but not limited to subscriptions.
• Report KPIs for PR efforts and demonstrate success at getting earned media.
• Oversee PR relationships with International groups in UK, Italy, Germany, India and others as needed.
• Lead writer for our blog, The Spill, which requires outreach to designers for quotes, recommending relevant topics and sourcing assets.
• Submit new collections for various design awards.
• Liaise with design centers regarding market day events, new collection promotions, and newsletter submissions.
  
  

Qualifications

• Bachelor’s degree in Public Relations, Marketing, Journalism, or related discipline
• 5-7 years’ experience in a Public Relations agency, shelter category publication, ad agency, or marketing firm PR environment assisting in the implementation of marketing programs in an in-house or agency environment
• Advanced written, oral, and presentation skills
• Ability to develop schedules and respond to deadlines for multiple projects at one time
• Technical knowledge of popular PR software and emerging media is a big plus
• Travel required, both domestically and internationally
• May require physical agility to work on outdoor location photoshoots
  
  

Whether it’s the executive who offers visionary leadership, or the sales professional who won’t settle for less than perfection, a business needs great people and a collaborative environment to thrive. We maintain, develop, and inspire talented professionals and craftsmen. Our investment in people, equipment, and facilities results in a positive engaging workplace and gives our company a competitive edge in the marketplace. We believe deeply that the “right” people are our greatest asset. We offer careers for smart, creative, high energy people driven to contribute in a team environment where everyone can win. We foster potential, celebrate success, and support every colleague.

Perennials and Sutherland, LLC employees enjoy a vibrant office culture, welcoming and inclusive executive team, and fantastic work-life balance.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Design Services, Textile Manufacturing, and Wholesale

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