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Nexstar Media Group

Nexstar Media Group is hiring: Producer I, Digital in Tyler

Nexstar Media Group, Tyler, TX, United States, 75701

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This role is responsible for updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

This role will also involve assisting with our KETK+ app by gathering content and setting up and conducting interviews.

  • Position Responsibilities:
    Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
    Excellent at writing headlines that grow audience and engagement
    Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
    Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
    Understand different ways to tell a story, particularly producing short videos and choosing great photos
    Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
    Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
    Promote and distribute news content on social media

    Skill/ Experience Requirements
    2 years of experience in digital content and journalism
    Capable of researching, interviewing, and writing original news articles
    Clever headline writer that gets readers to click
    Strong multi-tasking abilities
    Organized, technical problem solver, and quick decision maker
    Knowledge of SEO best practices and AP Style
    Enjoys working in teams and has excellent interpersonal skills
    Ease with/ability to learn new technology independently and quickly
    Strong communicator
    Some schedule flexibility (nights, weekends)
    Regularly meets measurements of success
    Strong understanding of Google Analytics; Chartbeat experience a plus
    Proficiency in MS Office; HTML, CSS and Photoshop experience a plus

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