Confidential
Chief Marketing Officer (CMO) or Vice President, Growth Marketing
Confidential, Portland, Oregon, United States, 97201
Chief Marketing Officer (CMO) or Vice President, Growth Marketing
About the Company
Respected company in the eLearning industry
Industry E-Learning
Type Privately Held
About the Role
The Company is seeking a Chief Marketing Officer (CMO) or Vice President, Growth Marketing to join their dynamic, remote team. The successful candidate will be responsible for driving D2C growth, with a focus on the top of the online sales funnel and customer acquisition strategies that have a proven track record of exponential growth. This includes expertise in performance media, paid search, direct response advertising, and marketing, as well as a deep understanding of email marketing, video, and various sales copy techniques that lead to high ROI and ROAS. The role also involves leading a small, internal marketing and sales team, and making significant contributions to the transformation of operations, coaching, training, events, technology, data/analytics, sales, and customer service.
Applicants for this role at the company should have a strong background in senior marketing positions, with a history of working in companies that have experienced substantial and profitable sales growth. The ideal candidate will have a proven ability to target individual entrepreneurs and small business owners, and to develop brand awareness and directly sourced leads in a compliant and sustainable manner. The company values long-term commitment and is looking for a candidate who is inspired and motivated by the opportunity to make a significant impact. If you meet these criteria and are passionate about the role, we encourage you to apply.
Travel Percent Less than 10%
Functions
Marketing Strategy
About the Company
Respected company in the eLearning industry
Industry E-Learning
Type Privately Held
About the Role
The Company is seeking a Chief Marketing Officer (CMO) or Vice President, Growth Marketing to join their dynamic, remote team. The successful candidate will be responsible for driving D2C growth, with a focus on the top of the online sales funnel and customer acquisition strategies that have a proven track record of exponential growth. This includes expertise in performance media, paid search, direct response advertising, and marketing, as well as a deep understanding of email marketing, video, and various sales copy techniques that lead to high ROI and ROAS. The role also involves leading a small, internal marketing and sales team, and making significant contributions to the transformation of operations, coaching, training, events, technology, data/analytics, sales, and customer service.
Applicants for this role at the company should have a strong background in senior marketing positions, with a history of working in companies that have experienced substantial and profitable sales growth. The ideal candidate will have a proven ability to target individual entrepreneurs and small business owners, and to develop brand awareness and directly sourced leads in a compliant and sustainable manner. The company values long-term commitment and is looking for a candidate who is inspired and motivated by the opportunity to make a significant impact. If you meet these criteria and are passionate about the role, we encourage you to apply.
Travel Percent Less than 10%
Functions
Marketing Strategy