Velocity Global Ltd
Senior Marketing Analyst – Attribution & Analytics Strategy
Velocity Global Ltd, Palo Alto, California, United States, 94306
Join to apply for the
Senior Marketing Analyst – Attribution & Analytics Strategy
role at
Velocity Global Ltd 1 week ago Be among the first 25 applicants Join to apply for the
Senior Marketing Analyst – Attribution & Analytics Strategy
role at
Velocity Global Ltd As our
Senior Marketing Analyst , you'll focus on attribution, forecasting & analytics strategy. You won't just report on the past — you'll help predict and shape the future. This senior IC role is a rare opportunity to lead attribution strategy, full-funnel analytics, and predictive modeling across a global go-to-market organization. You'll partner cross-functionally with Marketing, Revenue Operations, Finance, and Data Engineering to build and evolve the systems, models, and insights that drive investment decisions and revenue growth. Your work will directly influence how we allocate resources, forecast pipeline, and define success.
How You'll Make An Impact
Own Multi-Touch Attribution Models: Lead the design, implementation, and iteration of attribution models that accurately reflect our marketing influence across the buyer journey. Forecasting & Predictive Analytics: Build and maintain predictive models that forecast pipeline, lead flow, conversion rates, and campaign ROI—helping Marketing and GTM teams plan with confidence. GA4 Data Expertise: Integrate insights from Google Analytics 4 into broader attribution and performance reporting. Ensure website behavior data informs cross-channel analysis. Analytics Infrastructure Development: Collaborate with engineering and ops to ensure the right data pipelines and system logic support consistent and scalable reporting. Performance Dashboards: Build and maintain executive-ready dashboards in Looker (or similar tools) that track full-funnel KPIs, channel ROI, and marketing contribution to revenue. Cross-Functional Alignment: Act as a key thought partner across Marketing, RevOps, and Finance, aligning on definitions, logic, and methodologies for funnel health and impact.
Let's Connect If You
Experience: 7–10+ years in marketing analytics, revenue operations, or growth strategy, ideally in a B2B SaaS or enterprise environment, EOR experience is a plus. Attribution + Forecasting Expertise: Proven success designing multi-touch attribution models and applying predictive techniques to forecast performance and influence strategic decisions. GA4 Fluency: Strong understanding of GA4 data structure, reporting, and integration into broader analytics frameworks. Technical Skills: Advanced SQL and experience with marketing tech and BI tools such as Snowflake, Looker, Salesforce, Marketo, and Google Analytics. Strategic Thinking: You think beyond metrics—you connect performance insights to business context and help shape the strategy. Autonomous Execution: Comfortable operating independently at a senior level; able to lead complex workstreams with minimal direction. Influence Without Authority: Confident presenting data-driven narratives to senior stakeholders/executives and aligning cross-functional teams around a common measurement framework.
If you're excited to define how a global marketing team measures success, predicts outcomes, and drives strategy through data—this role is built for you. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Velocity Global Ltd by 2x Get notified about new Senior Marketing Analyst jobs in
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Senior Marketing Analyst – Attribution & Analytics Strategy
role at
Velocity Global Ltd 1 week ago Be among the first 25 applicants Join to apply for the
Senior Marketing Analyst – Attribution & Analytics Strategy
role at
Velocity Global Ltd As our
Senior Marketing Analyst , you'll focus on attribution, forecasting & analytics strategy. You won't just report on the past — you'll help predict and shape the future. This senior IC role is a rare opportunity to lead attribution strategy, full-funnel analytics, and predictive modeling across a global go-to-market organization. You'll partner cross-functionally with Marketing, Revenue Operations, Finance, and Data Engineering to build and evolve the systems, models, and insights that drive investment decisions and revenue growth. Your work will directly influence how we allocate resources, forecast pipeline, and define success.
How You'll Make An Impact
Own Multi-Touch Attribution Models: Lead the design, implementation, and iteration of attribution models that accurately reflect our marketing influence across the buyer journey. Forecasting & Predictive Analytics: Build and maintain predictive models that forecast pipeline, lead flow, conversion rates, and campaign ROI—helping Marketing and GTM teams plan with confidence. GA4 Data Expertise: Integrate insights from Google Analytics 4 into broader attribution and performance reporting. Ensure website behavior data informs cross-channel analysis. Analytics Infrastructure Development: Collaborate with engineering and ops to ensure the right data pipelines and system logic support consistent and scalable reporting. Performance Dashboards: Build and maintain executive-ready dashboards in Looker (or similar tools) that track full-funnel KPIs, channel ROI, and marketing contribution to revenue. Cross-Functional Alignment: Act as a key thought partner across Marketing, RevOps, and Finance, aligning on definitions, logic, and methodologies for funnel health and impact.
Let's Connect If You
Experience: 7–10+ years in marketing analytics, revenue operations, or growth strategy, ideally in a B2B SaaS or enterprise environment, EOR experience is a plus. Attribution + Forecasting Expertise: Proven success designing multi-touch attribution models and applying predictive techniques to forecast performance and influence strategic decisions. GA4 Fluency: Strong understanding of GA4 data structure, reporting, and integration into broader analytics frameworks. Technical Skills: Advanced SQL and experience with marketing tech and BI tools such as Snowflake, Looker, Salesforce, Marketo, and Google Analytics. Strategic Thinking: You think beyond metrics—you connect performance insights to business context and help shape the strategy. Autonomous Execution: Comfortable operating independently at a senior level; able to lead complex workstreams with minimal direction. Influence Without Authority: Confident presenting data-driven narratives to senior stakeholders/executives and aligning cross-functional teams around a common measurement framework.
If you're excited to define how a global marketing team measures success, predicts outcomes, and drives strategy through data—this role is built for you. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Velocity Global Ltd by 2x Get notified about new Senior Marketing Analyst jobs in
Palo Alto, CA . Integrated Marketing Manager- Global Marketing
San Jose, CA $112,356.00-$211,112.00 6 days ago Sunnyvale, CA $137,000.00-$201,000.00 3 days ago Instagram Global Consumer Brand Marketing Manager
Associate Growth Marketing Manager, Global Partnerships
Mountain View, CA $93,000.00-$133,000.00 4 days ago Marketing Manager, Brand Partnerships, Google Cloud
Sunnyvale, CA $137,000.00-$201,000.00 5 days ago Sr. Marketing Manager II, Paid Media - Small Business
Mountain View, CA $149,000.00-$233,000.00 1 week ago San Mateo, CA $132,300.00-$198,500.00 4 days ago Manager, Marketing Operations (Global Focus)
San Mateo, CA $161,100.00-$241,700.00 2 weeks ago San Mateo, CA $145,000.00-$190,000.00 1 week ago San Jose, CA $96,000.00-$211,112.00 6 days ago San Francisco Bay Area $182,200.00-$273,400.00 1 month ago Menlo Park, CA $122,000.00-$176,000.00 2 weeks ago Product Marketing Manager (Innovation Center)
Santa Clara, CA $120,000.00-$177,000.00 5 days ago Growth Marketing Manager, CRM, Google Fi
Mountain View, CA $114,000.00-$163,000.00 1 week ago San Mateo, CA $161,100.00-$241,700.00 4 days ago San Jose, CA $84,500.00-$140,250.00 1 month ago Marketing Insights Researcher - Reality Labs
Product Marketing Manager, Subscriptions and Customer Growth
Mountain View, CA $141,000.00-$207,000.00 2 days ago San Jose, CA $90,000.00-$120,000.00 1 week ago Menlo Park, CA $158,000.00-$223,000.00 2 weeks ago Mountain View, CA $75,000.00-$85,000.00 1 week ago San Mateo, CA $145,000.00-$190,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr