Social Media Editor Job at Nashville Public Radio in New York

About Totei

Launching soon, Totei is a digital magazine devoted to sparking inspiration by deepening understanding of artistic craftsmanship. Through vivid storytelling and high-quality multimedia journalism, Totei shines a light on the processes, philosophies, and practices of the world’s most compelling creative individuals — from visionary designers and craftspeople to iconoclastic artists and cultural thinkers.

The Role

Totei is looking for a Social Media Editor to create a unique social-first identity. You’re plugged into social media trends, especially on Instagram and TikTok, with strong ideas about how to adapt them in novel ways. You know how to adapt journalism to a social media context, but you’re also excited about the prospect of building a suite of inventive story formats that are wholly original.

You’ll collaborate closely with the designer and photo editor to make entertaining and immersive social stories, but you’re also a resourceful self-starter who can find solutions to any problem. You have an understanding of what it takes to grow a following on different platforms, and a plan for how to do it in a way that stays true to Totei’s sensibility.

Responsibilities:

Social

• Oversight of all Totei social channels, including writing, copy editing, tracking and publishing assets, and programming calendar management
• Translate longform stories into scroll-stopping moments while maintaining editorial integrity and nuance
• Design, edit, and/or produce assets for feed and stories as needed
• Monitor cultural trends and emerging creators to keep Totei’s social presence fresh, relevant, and distinctive
• Invent and develop original social franchises
• Comfortable with appearing on camera when appropriate
• Maintain a high standard of editorial accuracy and consistency across posts

Growth

• Track and report weekly and monthly analytics of social stories
• Collaborate with editorial team to optimize content for traffic, engagement, and newsletter conversion
• Work to secure appropriate partnerships, social swaps and takeovers

Qualifications:

Basic qualifications

• 2+ years working in/with social media full-time
• Photo and video editing chops and a back-of-the-hand knowledge of industry tools like PhotoShop, Final Cut Pro, After Effects etc
• Strong writing and editorial skills with an ear for headline writing and strong visual instincts
• Interest in a range of arts and culture, from fine art to food to architecture

Preferred qualifications

• Track record of producing viral social media content
• Portfolio of innovative, unexpected social media work
• Comfort working in early-stage or startup media environments where roles evolve and initiative is valued
• History of growing accounts significantly

Salary Range: $90,000-$130,000

To apply, send the following to careers@totei.com with the subject “Social Media Editor - [Your Name]:

• Your résumé
• Your portfolio and/or 2-5 links to work that best represents your range as a social media editor
• Cover letter optional

Totei is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.