The MAASAI Group, LLC
Marketing and Advertising Specialist Job at The MAASAI Group, LLC in New York
The MAASAI Group, LLC, New York, NY, US, 10261
Job Title: Marketing and Advertising Specialist
Location: 25 Gibson Street, Watervliet Arsenal, NY
Type: Full-Time, Onsite (Monday-Friday, 8:00 AM-4:30 PM)
Company: The MAASAI Group, LLC
Position Summary:
The Marketing and Advertising Specialist leads digital campaigns supporting NYARNG recruiting efforts. The position requires hands-on social media management, ad performance analytics, and strategic coordination to meet strength goals.
Key Responsibilities:
Location: 25 Gibson Street, Watervliet Arsenal, NY
Type: Full-Time, Onsite (Monday-Friday, 8:00 AM-4:30 PM)
Company: The MAASAI Group, LLC
Position Summary:
The Marketing and Advertising Specialist leads digital campaigns supporting NYARNG recruiting efforts. The position requires hands-on social media management, ad performance analytics, and strategic coordination to meet strength goals.
Key Responsibilities:
- Design and execute digital/social media marketing strategies, including 2+ daily posts across multiple platforms.
- Manage a $9,000 monthly advertising budget and deliver analytics reports.
- Create multimedia recruiting content and marketing collateral that meet ARNG branding and Section 508 accessibility requirements.
- Develop annual and monthly campaign plans based on RRBN guidance.
- Conduct geotargeted advertising, keyword analysis, and A/B testing to optimize lead generation and conversions.
- Coordinate closely with RRBN leadership and public affairs teams.