Concord
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Concord is the world’s leading independent music company. The Company supports more than 125,000 artists and songwriters whose works are licensed, marketed, and performed globally. Concord's growing catalog of 1.3 million songs, compositions, sound recordings, films, plays, and musicals is one of the most impactful and culturally relevant collections of creative rights in history.
Concord is headquartered in Nashville with additional offices in Los Angeles, New York, London, Berlin, Melbourne, and Miami.
As VP, Marketing, you will lead and develop the Rounder Marketing Team while providing strategic oversight for the creation and execution of compelling marketing campaigns that define our artists' positioning and amplify their stories in the marketplace. Above all, we strive to exemplify Concord’s core values; to celebrate artistry, act with integrity, empower our community, and create opportunity. Works under general direction.
Responsibilities
What you’ll do:
Lead the marketing team, establishing and managing workflow of Rounder project managers with a concentration on consumer-driven marketing.
Oversee staff development including hiring, training, promotions, and performance management Manage departmental budget and resource allocation
Develop and execute comprehensive marketing strategies for album releases, focusing on consumer-driven approaches to drive revenue and increase artist exposure
Evaluate and implement new technologies and opportunities to improve workflow and market advantage
Manage M&P budgets and oversee advertising campaigns in collaboration with media buying and research departments
Direct domestic and international marketing strategies and provide necessary tools for global territories
Partner with artists, managers, and internal teams to develop and evolve artist brands
Build and maintain strong relationships with artists and management teams, understanding their processes and goals
Coordinate artist appearances and special events, ensuring both artist and label needs are met
Develop bonus content and promotional materials in collaboration with artists
Collaborate with Concord and Rounder staff to support overall label vision
Oversee creative processes in conjunction with creative department
Generate and manage project timelines, ensuring timely delivery across all departments
Analyze campaign performance, market conditions, and artist history to inform marketing strategies
Monitor and report on marketing effectiveness, identifying and communicating key opportunities to internal and external teams
Regular travel for internal and external business meetings
Maintain comprehensive communication to ensure project progression while preserving artist message and brand integrity
Qualifications
What you’ll need:
Bachelor’s degree in marketing or business administration or other relevant discipline, or the equivalent combination of education and experience.
A minimum of 12 years’ experience in a marketing role, with significant experience at a record label
Project Management experience at a previous music label
Proven experience with managing and developing talent
Great organization and time management skills
An ability to successfully execute campaigns with urgency
Experience working as a liaison between teams
You thrive in high pressure situations
A record of efficiently managing a high number of projects at once
Excellent written and verbal communication skills
This is a hybrid role requiring 3 days minimum on-site.
At Concord, we offer comprehensive medical and wellness benefits, generous time off, parental leave, charity match, paid time off for volunteering, and other fun company perks. We have beautiful new offices and a culture committed to supporting everyone’s growth and development.
Concord is an equal opportunity employer. We employ, train, compensate and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We believe that diversity, inclusion and equity is paramount for the creation of music, theater and film that celebrates and empowers all cultures.
Seniority level Seniority level Executive
Employment type Employment type Full-time
Job function Job function Marketing and Sales
Industries Entertainment Providers
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