Raycon, Inc is hiring: Creative Director in New York

Mission: At Raycon, our mission is to make the most loved and essential electronics brand in the world. We believe tech should empower—not frustrate. As we sprint toward our goal, we’re hiring a Creative Director to architect systems that enable scale, precision, and joy. If you’re ready to power up your every day—and ours—read on. Growth: Profitable-led growth with 4+ million customers and international expansion Location : New York, NY (Hybrid: 1 day remote, 4 days in office per week) Compensation : Competitive base + bonus + equity options Team: Directly oversees a team of five creative professionals across content, design, packaging, and video. Collaborates closely with marketing, product, and leadership. Why Now: We’re hitting major inflection points—Raycon is transitioning from a high-growth startup to a globally recognized brand. We need a Creative Director who can define our next era of visual identity and campaign storytelling. This role is critical to shaping brand perception across touchpoints. You'd be a fit if: • You’ve led creative for a fast-paced consumer brand • You’re fluent in both brand storytelling and performance-driven creative • You approach your work with integrity and humility • You’re data-informed but never data-paralyzed • You thrive in bottoms-up environments and believe in customer-first design Key Responsibilities: • Elevate and refine Raycon's brand by setting creative direction and messaging strategy • Oversee production of multi-channel creative: social, video, packaging, website, TV • Lead and mentor a team of designers, videographers, and copywriters • Partner with marketing to translate performance insights into creative experiments • Project manage campaign timelines and asset delivery across functions What Success Looks Like: • Brand recognition and consistency improves across all channels • Conversion and engagement metrics increase on key campaign creatives • Creative team productivity and morale improve • Stakeholders have clarity on brand guidelines and asset timelines Why work at Raycon • Impact: Your work shapes how millions of customers perceive and engage with our brand • Autonomy: Own creative direction across channels • Team: Grounded, ambitious, and kind coworkers who GSD Why work at Raycon: • Impact: Your work shapes how millions of customers perceive and engage with our brand • Autonomy: Own creative direction across channels • Team: Grounded, ambitious, and kind coworkers who GSD Company Values: • Customer First • Think Big • Raise the Bar Every Day • GSD: Get Sh*t Done Perks and Benefits: • 50% team discount on Raycon products • $1,500 annual L&D stipend + $200 for cultural events • Monthly team lunch, snack budget, March Madness bracket Raycon is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. This role is also eligible for bonus compensation and employee benefits. NYC Base Salary Range: $120,000 - $180,000 USD Equal Employment Opportunity Statement: Raycon is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. #J-18808-Ljbffr In Summary: At Raycon, our mission is to make the most loved and essential electronics brand in the world . We need a Creative Director who can define our next era of visual identity and campaign storytelling . Oversee production of multi-channel creative: social, video, packaging, website, TV . En Español: Misión: En Raycon, nuestra misión es hacer la marca de electrónica más querida y esencial del mundo. Creemos que la tecnología debe empoderar no frustrar. A medida que avanzamos hacia nuestro objetivo, estamos contratando a un Director creativo para diseñar sistemas que permitan escala, precisión y alegría. Si estás listo para potenciar tu día a día y el nuestro leer en adelante. Crecimiento: crecimiento liderado por rentabilidad con 4+ millones de clientes y expansión internacional Ubicación: Nueva York, NY (Híbrido: 1 día remoto, 4 días en oficina por semana) Compensación: Base competitiva + bonos + opciones equitativas Equipo: Supervisa directamente un equipo de cinco profesionales creativos en contenido, diseño, embalaje y video marketing. Colabora estrechamente con los profesionales globales. Estarás apto si: • Has liderado creativamente para una marca de consumo a ritmo rápido • Supervisas fluidamente la producción de múltiples canales: narración de marcas y creación basada en el rendimiento • Te acercas a tu trabajo con integridad y humildad • Estás informado sobre datos pero nunca paralizado por datos • Prosperas en entornos más bajos y crees en un diseño basado en el cliente Responsabilidades clave: • Eleva y refina la marca de Raycon estableciendo dirección creativa y estrategia de mensajería • Supervienes la producción multicanal: social, video, embalaje, sitio web, televisión • Líderes y mentores de un equipo de diseñadores, videógrafos y redactores anuales • Socios del marketing para trasladar ideas hacia los experimentos creativos Los rangos salariales se determinan a través de la alineación con los datos del mercado. El salario básico ofrecido se determina por una serie de factores, incluida la experiencia, las calificaciones y las habilidades del candidato. Este papel también es elegible para compensaciones bonosas y beneficios para empleados. NYC Base Salary Range: $120,000 - $180,000 USD Equal Employment Opportunity Statement: Raycon es un Empleador de Igualdad de Oportunidades. Creemos que nadie debe ser discriminado debido a sus diferencias, como edad, discapacidad, etnia, género, identidad de género y expresión, religión o orientación sexual.