Confidential

Vice President, Brand & Creative Job at Confidential in Nashville

Confidential, Nashville, TN, US, 37201

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Vice President, Brand & Creative

About the Company

Well-known computer security software solutions provider

Industry
Computer & Network Security

Type
Privately Held, Private Equity-backed

Founded
1987

Employees
1001-5000

Categories

Antispyware
Antivirus
Cloud Security
Compliance
Database
Encryption
Internet Security
Malicious Software
Malware
Network
Risk
Security
Software
Virus
Viruses
Information Technology & Services
Technology
Antivirus Software
Cloud Antivirus
Cyber Security
Endpoint Security
Endpoint Security Solution
Enterprise Antivirus
Enterprise Cyber Security
Enterprise Security
Free Antivirus
Identity Theft Protection
Mcafee
Vpn
Consumer Electronics
Enterprise Software
Information Technology
Network Security
Adware
Firewall
Identity Theft
Mobile Security
Ransomware
Spyware
VPN

Specialties

Endpoint Security
Network Security
Security Information & Event Management (SIEM)
Web Security
Database Security
Email Security
Data Security
Advanced Threat Defense
Mobile Security

About the Role

The Company is in search of a visionary Vice President, Brand & Creative to lead the transformation of its global brand strategy and creative vision. This executive will be tasked with redefining the brand's positioning, voice, and architecture, with a focus on deep consumer insight and a differentiated creative point of view. The role involves overseeing all aspects of brand development, product marketing, and integrated creative execution, ensuring that the brand is consistently and effectively communicated across all consumer touchpoints. The successful candidate will be a passionate steward of the brand, managing both in-house and external creative resources to optimize for impact, efficiency, and brand consistency. They will also be responsible for leading a creative team, enlisting agency resources, and streamlining creative operations to deliver world-class concepts at scale. Key responsibilities for the Vice President, Brand & Creative include brand stewardship, consumer understanding, product marketing, integrated marketing, and world-class creative. The role requires a leader with strong fluency in digital, proven experience in brand reinvention, and a track record of managing high-performing teams. The candidate should be adept at building and shaping a brand marketing capability, nurturing a collaborative marketing community, and driving subscription growth. Performance measures for the role include incremental bookings growth, improved brand health metrics, increased customer satisfaction, and employee engagement. The ideal candidate will have a clear strategic intent, be adept at managing external partners, and be integral in building an engaged and entrepreneurial corporate culture.

Hiring Manager Title
Chief Marketing Officer

Travel Percent
Less than 10%

Functions

Marketing