Digital Marketing Director Job at The Source and Recruit Company in Burlington

• Position Type: Full-time
• Reports To: Chief Marketing Officer
• Salary Range: $125,000–$130,000 USD

About the Client The Source and Recruit Company has been exclusively retained to support Mamava, a pioneering, women-owned B Certified corporation headquartered in Burlington, Vermont. Known for championing the needs of modern parents, Mamava is dedicated to creating clean, private, and serene lactation spaces, while offering a robust mobile app and community network that supports breastfeeding journeys everywhere. Rooted in a deep sense of empathy and purpose, Mamava fosters a collaborative, fun, and inclusive work culture where every individual's talents are celebrated and success is shared. Their mission is clear: to ensure that all parents feel supported—from the workplace to daily life—on their path to providing the best care for their children. Role Overview Mamava is seeking a strategic and digitally driven Digital Marketing Director to spearhead performance-based marketing initiatives. This individual will play a pivotal role in executing integrated campaigns, optimizing the digital customer experience, and enhancing lead generation efforts. Reporting directly to the Chief Marketing Officer, this position will own the digital marketing strategy from top-of-funnel awareness to conversion optimization—helping scale Mamava’s impact nationwide. Key Responsibilities Digital Demand Generation + Lifecycle Marketing

• Design and implement integrated digital marketing campaigns across paid and owned media.
• Oversee paid media efforts across platforms such as Google Ads, LinkedIn, and display advertising.
• Build and manage lifecycle programs including email nurtures, lead scoring, retargeting, and re-engagement strategies.
• Collaborate closely with Marketing and Sales teams to align campaign strategies with the buyer journey and improve lead quality.

Attribution, Analytics & Optimization

• Develop and manage attribution models to evaluate campaign performance.
• Create dashboards and reporting systems that track CPL, CAC, MQL/SQL conversion, ROI, and engagement trends.
• Apply analytical insights to continuously refine strategies and improve efficiency.

Marketing Operations

• Manage CRM and marketing automation tools (primarily HubSpot), ensuring seamless integration, lead flow, and segmentation.
• Oversee campaign execution logistics, including asset management, list building, and testing protocols.
• Uphold data hygiene standards and privacy compliance with GDPR and best practices.

Website & Digital Experience

• In partnership with external agencies, drive ongoing website enhancements to improve SEO, UX, and conversion rates.
• Lead the creation and optimization of landing pages and campaign microsites.
• Use site analytics to identify areas for UX/content improvements aligned with marketing goals.

Go-to-Market Execution

• Collaborate with the CMO and internal teams to launch new products, features, and campaigns.
• Partner with creative teams to develop high-impact digital assets and content tailored to each stage of the funnel.
• Deliver feedback and insights to internal and external partners to enhance campaign performance.

Qualifications

• 5+ years of B2B digital marketing experience with a focus on demand generation and performance marketing.
• Proven success managing multi-channel paid media campaigns (Google Ads, LinkedIn, programmatic).
• Expertise in lifecycle marketing and funnel optimization.
• Hands-on experience with HubSpot (required).
• Strong command of marketing analytics, attribution modeling, and performance reporting.
• Familiarity with website CMS platforms, Google Analytics, and A/B testing tools.
• Excellent collaboration, communication, and project management skills.
• Experience managing or working within external agency relationships is a plus.
• Familiarity with Generative AI tools to enhance marketing workflows and campaign efficiency is a strong plus.

Benefits Mamava offers a mission-driven and collaborative workplace that values creativity, compassion, and innovation. Employees enjoy competitive compensation, a vibrant and inclusive team culture, and the opportunity to make a tangible impact in the lives of parents across the country. Additional benefits will be shared with qualified candidates during the interview process. How to Apply All inquiries and applications for this position will be held in strict confidence. The Source and Recruit Company encourages candidates of all backgrounds to apply and is committed to a fair and equitable hiring process. We look forward to the prospect of you joining the talented team at Mamava. EEO Statement Mamava and The Source and Recruit Company are equal opportunity employers. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, protected veteran status, gender identity, sexual orientation, or any other characteristic protected by law.