PR Account Manager , Job at The Lede Company in New York
The Lede Company, New York, NY, United States, 10261
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The Beauty + Wellness PR Account Manager is responsible for overseeing and executing key client priorities within the beauty and wellness sectors. This includes developing and implementing high-impact PR strategies for product launches and events, generating targeted media outreach for editorial placements (both long and short lead), and driving communication and media awareness through social media engagement and influencer partnerships. The Manager will work collaboratively with internal teams and clients to ensure alignment on key initiatives. They will simultaneously manage 5 - 8 accounts, striving to meet or exceed communication goals and lead targets.
Key Responsibilities
- Consistently pitch and secure media coverage for clients
- Produce high-quality internal and external communications content, including writing, proofreading, and editing PR and marketing materials
- Develop compelling stories and narratives for clients
- Lead client communications, programs, events, and campaigns from planning through execution, ensuring adherence to budget
- Collaborate with various agency divisions to leverage network-wide expertise for clients.
- Cultivate strong connections with leading and emerging editorial talents.
- Develop and manage relationships with press contacts, key commentators, industry spokespeople, and beauty and wellness influencers
- Oversee junior team members in reviewing client agendas, recap reports, and clips
- Provide strategic counsel in collaboration with account leadership as needed
- Work in-office a minimum of 3 days per week
- After hours and weekend work may be required for events and other projects
- Other duties as assigned
- 4 - 6 years of PR agency experience working with beauty and wellness brands; luxury experience is a plus
- Bachelor’s degree in relevant field
- Comprehensive knowledge of the beauty and wellness industry, including trends and market dynamics
- Demonstrated success in securing impactful media placements
- Strong networking abilities with a proven capacity to build relationships with key influencers, media, and industry leaders
- Exceptional project management skills, with a focus on organization and strategic planning.
- Superior written, verbal, and presentation communication skills
- Excellent interpersonal abilities to foster collaboration and maintain strong professional relationships
- High energy, enthusiastic individual with a passion for communications and PR
- Results orientated
- Strong project management skills, ability to multitask, excellent time management and organization
- Outstanding written and oral communications abilities; including the abilities to elicit information, actively listen, dialogue freely, verbalize ideas effectively, highly comfortable public speaker
- Thrive in a fast-paced environment
- Exceptional relationship building skills, collaborative, able to work well with others.
- Comfortable in a start-up environment
About The Lede Company
The Lede Company is a full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment, brand and nonprofit sectors. With dedicated Talent, Music, Strategic Communications, Brand, Content and Social Impact divisions, we work with our clients to advance business and social outcomes through innovative storytelling, media, campaigns and partnerships. Our service offerings draw on our expertise, relationships, and resources, all of which enable us to exceed client expectations and ultimately, deliver results.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing, Public Relations, and Writing/EditingIndustries
Public Relations and Communications Services
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