Brand Apart is hiring: Principal Designer in Atlanta

Overview Brand Apart is seeking a highly skilled and visionary Principal Designer to lead creative design output—particularly for our flagship client, Trilith—while contributing across the full spectrum of our branding and experiential projects. This is a unique opportunity for a design leader who thrives on execution: a Creative Director–level thinker who still actively designs, produces, and refines creative work at the highest level. This role is central to shaping how our client brands manifest visually across digital, physical, motion, and environmental touchpoints. The Principal Designer is a cross-disciplinary powerhouse who turns sophisticated strategy into bold, world-class design systems that inspire teams and drive client success. Essential Functions Creative Execution & Leadership Develop and execute sophisticated design work across various formats: Digital: Live event content and graphics, websites, social content, digital campaigns Physical / Print: Signage, brochures, merchandise Environmental: Experience and event design, installations, employee engagement Motion: Design boards, concept frames, explainers, visual storytelling Brand Systems: Logos, sub-brand identities, and complete visual identity systems Industrial Design: Visual support and mockups for product, spatial, and object-based concepts Translate brand strategy into expressive and scalable design systems. Generate multiple compelling design options that push boundaries and expand client imagination. Trilith Focus Lead creative for Trilith, setting the tone and elevating the brand's presence. Create a robust visual identity system with assets, templates, and guidelines for consistency. Build Trilith's brand to a world-class status through a cohesive visual identity reflecting its global ambitions. Ideate and design activations and campaigns with cultural relevance, e.g., World Cup tie-ins, global partnerships, immersive experiences. Strategic & Conceptual Contribution Participate in brand strategy, storytelling, and naming processes. Contribute to big-picture ideation and campaign development. Bring relevant cultural and design references to shape narratives. Support pitch preparation and presentations for new business. Team Collaboration & Mentorship Inspire and uplift fellow designers through mentorship, critique, and shared ideation. Partner with the Design Manager to enhance team output and creativity. Offer constructive feedback to elevate design quality across the organization. Culture & Agility Contribute to team brainstorms, critiques, and problem-solving. Support broader creative efforts across accounts. Be a reliable, collaborative teammate in a fast-paced environment. First 90 Days Expectations Accountability to Sarah Greenwell, Lowman Harley, and G. Participate in weekly meetings and critiques. Engage on communication channels for updates and feedback. Travel onsite to Trilith as needed for client meetings and immersion. Qualifications 10+ years of professional design experience, including leadership roles. Strong portfolio demonstrating high-caliber work, especially in brand identity, environmental design, and large-scale ecosystems. Ability to think strategically and execute pixel-perfect designs. Experience with branding for multi-tiered organizations is a plus. Expertise in Adobe Creative Suite; familiarity with Figma, motion tools, and industrial design software is a bonus. Excellent communication, presentation, and multidisciplinary problem-solving skills. Proactive, solutions-oriented attitude with strong critical thinking and interpersonal skills. Professionalism, maturity, and credibility with clients and team members. High emotional intelligence and attention to detail. What Success Looks Like Delivering inspired, strategic, high-impact work. Contributing leadership-level thinking without direct management. Enhancing team and project quality through mentorship and critique. Elevating Trilith’s brand to a cohesive, elevated, and world-class level across all touchpoints. Growing junior designers and energizing clients with high-quality creative work. Fostering a culture of curiosity, drive, brilliance, and care. Location & Work Environment Based in Atlanta, GA, with a hybrid work model (in-office Tuesdays/Thursdays). Must be willing to relocate or currently reside in Atlanta. Work from Trilith as needed for collaboration and meetings. About Brand Apart Brand Apart is a creative studio dedicated to bold and unconventional brand storytelling. We challenge assumptions, know our clients deeply, and aim to create work that gets noticed and creates connections. Our values are Curiosity, Drive, Brilliance, and Care. We love helping clients with engagement through insights, strategic ideas, and seamless implementation. We are growing and expanding our portfolio. Clients include: Chick-fil-A, The Coca-Cola Company, Trilith Studios, YMCA-USA, 29029, Spanx, Evertrain Sports Nutrition, among others. Based in Atlanta, Georgia. Candidates should be available to travel approximately 10% of the time. #J-18808-Ljbffr