VP, Product Marketing

1 day ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Cadent Cadent ignites seamless connections between brands, publishers, and consumers through our predictive AI platform. Built on 15+ years of proprietary data and leveraging over 22,000 custom predictive models, our unified platform combines best-in-class predictive targeting, audience creation, and seamless orchestration across all media and buying models-delivering continuous optimization and real-time performance in today's fragmented media landscape. Cadent is seeking an experienced and hands-on VP of Product Marketing to lead the strategic communication of our innovative predictive advertising platform. This key leadership role will spearhead the development of compelling product narratives that clearly articulate our unique value proposition to advertisers, agencies, and publishers across both the buy and sell sides of the digital advertising ecosystem. As we continue our high-growth trajectory competing with industry leaders, this role will be instrumental in positioning Cadent's integrated suite of solutions-including our Data Collaboration Platform (DCP), Demand Side Platform (DSP), and Supply Side Platform (SSP)-as the market standard for predictive advertising. Responsibilities As VP of Product Marketing, you will lead the communication of Cadent's product vision, value, and differentiation to marketers, agencies, and media sellers. Working closely with Product Management, Sales, and Marketing teams, you will develop strategy and go-to-market plans for all products as well as competitive analysis across the portfolio. Reporting to the SVP, Head of Solutions, this individual will lead a team that develops and executes marketing strategies to clearly articulate product and solution features, benefits and differences. Key Responsibilities Strategic Leadership Build and lead a high-performing, results-oriented product marketing team that delivers exceptional market-facing content and sales enablement materials with an understanding of the tight timelines of the ad-tech and media landscape Drive our go-to-market strategy for the full product portfolio, ensuring consistent positioning and messaging across our integrated platform Be the product marketing team's platform and industry expertise, maintaining an accurate SWOT analysis of our solutions across the industry Lead product positioning and messaging globally: Build platform-level and feature-specific narratives and value propositions that highlight our predictive advertising advantage Create the go-to source in the company for product and solution information, market trends, competitive differentiation, and customer references Translate complex technical capabilities into compelling, unique value propositions that resonate with different target audiences across the advertising ecosystem Lead the creation of sales materials, ensuring they illustrate the value proposition and differentiated features/benefits of Cadent's products Ensure clarity and consistency in how we communicate our unique integration of DCP, DSP, and SSP capabilities under our predictive advertising framework Grow and maintain a deep understanding of audience segments and their unmet needs across media, advertising and measurement Build strong relationships with industry analysts to generate awareness and buy-in of Cadent's innovations and solutions Develop relationships with key customers, helping to turn these customers into advocates and references for our platform Continuously analyze competitive landscape to identify threats and opportunities for Cadent's product portfolio Go-to-Market Excellence Quarterback product launches across the organization, partnering with Product Management teams and Sales & Marketing teams to drive effective GTM strategy and flawless launch execution Drive collaboration and two-way communication between the Product Management, Marketing, and Sales teams, facilitating sharing of information Create and iterate on customer-focused messaging frameworks that clearly communicate our value proposition to different market segments Develop comprehensive launch plans that include defining target audiences, value propositions, messaging, and integrated marketing activities Qualifications 10-12 years product marketing experience with at least 8+ years in product or solutions marketing within the adtech/martech industry Demonstrated ability to organize and lead a team with a track record of building high-performing marketing organizations Deep understanding of the B2B advertising/marketing technology space and product marketing experience for technology organizations Demonstrated success in product launches and end-to-end execution of marketing strategies and life-cycle management Compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects Ability to translate complex concepts into competitive, compelling marketing functions Experience with programmatic advertising platforms, video advertising, and data-driven marketing technologies Proven track record in entering new markets and drafting compelling, differentiated positioning for rapid market entry Pay Range USD $180,000.00 - USD $230,000.00 /Yr. Seniority level

Seniority level Executive Employment type

Employment type Full-time Job function

Job function Strategy/Planning, Marketing, and Advertising Industries Advertising Services Referrals increase your chances of interviewing at Cadent by 2x Inferred from the description for this job

Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Get notified when a new job is posted. Sign in to set job alerts for “Vice President Product Marketing” roles.

New York City Metropolitan Area $165,000.00-$170,000.00 3 weeks ago New York, NY $280,000.00-$350,000.00 1 week ago New York City Metropolitan Area $130,000.00-$175,000.00 2 weeks ago New York, NY $225,000.00-$295,000.00 1 week ago New York City Metropolitan Area $200,000.00-$240,000.00 3 weeks ago New York, NY $200,000.00-$230,000.00 2 weeks ago Brooklyn, NY $230,000.00-$265,000.00 2 weeks ago New York, NY $160,000.00-$170,000.00 2 weeks ago New York, NY $200,000.00-$225,000.00 1 day ago New York, NY $350,000.00-$385,000.00 15 hours ago New York City Metropolitan Area 3 weeks ago Senior Vice President, Performance Marketing & eCommerce

New York, NY $400,000.00-$425,000.00 2 days ago New York, NY $248,000.00-$475,000.00 2 weeks ago New York, NY $255,000.00-$290,000.00 5 days ago New York, NY $150,000.00-$350,000.00 2 months ago New York, NY $200,000.00-$225,000.00 1 month ago New York, NY $180,000.00-$200,000.00 3 weeks ago New York, NY $250,000.00-$275,000.00 1 week ago Director - Integrated Marketing Strategy

New York, NY $130,000.00-$205,000.00 1 week ago New York City Metropolitan Area 2 weeks ago New York, NY $163,875.00-$273,125.00 6 days ago New York, NY $150,000.00-$250,000.00 4 months ago New York, NY $200,000.00-$240,000.00 15 hours ago New York, NY $220,000.00-$275,000.00 2 weeks ago New York, NY $16,860.00-$245,965.00 4 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr