Digital Marketing Manager

Nili Lotan is seeking a Digital Marketing Manager for our NYC Team. This position will be responsible for leading and optimizing the performance marketing initiatives to strengthen the brand presence and channel performance. Collaborating horizontally and vertically across the organization to deliver a best-in-class omni-channel and global experience. Responsibilities Develop and implement digital strategies to drive omni-channel customer acquisition and retention. Manage paid media campaigns across social, search, and display networks to maximize reach, engagement, and ROI. Manage relationships with external agencies, platforms, and strategic partners. Manage and streamline digital marketing asset production; email, display, paid social ads and affiliate content. Partner with Ecommerce Manager to ensure a cohesive and consistent brand experience across all digital touchpoints. Ensure data integrity across platforms and vendors. Constantly seek optimization opportunities through creative, copy and landing page analysis. Communicate performance results and recommendations to key stakeholders. Plan and oversee execution of digital marketing calendar, including email, SMS, and paid media. Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, segmentation, send time, and new features intended to drive performance lift. Identify, troubleshoot and resolve technical issues as needed. Maintain standard daily, weekly, monthly and quarterly reporting to support business needs. Monitor digital marketing trends, best practices, new technologies and competitor activity. Qualifications Bachelors Degree preferred. 5+ years of related experience preferred. Experience managing successful paid media campaigns and digital growth initiatives. Strong analytical and reporting skills; high-level competence in Excel required. Strong creative and critical thinking to problem-solve, as needed. Exceptional follow-through with attention to detail/a high level of accuracy. Ability to manage and prioritize multiple projects simultaneously to meet deadlines in a fast-paced environment. Ability to work independently and collaborate cross-functionally with internal and external partners. Personal and Professional Must-Have Qualities Intrinsic motivation Team player Solutions-oriented Results-driven About Us Nili Lotan is a highly acclaimed ready-to-wear designer based in New York City. A mother of three, she lives in Tribeca with her husband, singer songwriter, David Broza. After graduating from Shenkar College of Engineering and Design in Tel Aviv, Lotan moved to New York where she led design for some of the industrys most respected names including Ralph Lauren, Liz Claiborne and Nautica. Lotan launched her eponymous brand in 2003, grounded in the belief that a wardrobe should function as an extension of oneself. Her philosophy is that clothes should be clean, sophisticated and functional, offering elements for self-expression. Lotans design process is highly intuitive. She is inspired by women with a strong sense of personal style, and draws from art, music and rock n roll to design her collection. By designing pieces she herself wants to wear, Lotans collection instinctively resonate with a womans lifestyle. Seniority level

Seniority level

Mid-Senior level Employment type

Employment type

Full-time Job function

Job function

Marketing Industries

Retail Apparel and Fashion Referrals increase your chances of interviewing at Nili Lotan New York by 2x Inferred from the description for this job

Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Disability insurance Get notified about new Digital Marketing Manager jobs in

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